Israeli Start-Ups Skip the Valley, Go Direct to New York

How NYC became the new Mecca for Israeli techies.

Taykey co-founder Amit Avner had just moved into his new offices off Madison Square Park a couple weeks ago. His desk was bare save for a Mac laptop and a Samsung Galaxy S2 phone, which started playing the first few chords of Darth Vader’s Imperial March theme song.

Hmm-hmm-hmm, hmm-hmm-hmm, hmm-hmm-hmm.

“Oh, that’s our chairman of the board. Let me just tell him I’ll call him back,” Mr. Avner said. After a few words in Hebrew, he hung up. “It’s like 11 p.m.” in Tel Aviv, Mr. Avner noted. “He must be really bored.”

Mr. Avner, who moved to New York from Israel 10 months ago, has curly, blond hair, full lips, and blue eyes the exact color of the inside of a Hpnotiq bottle. “I’m 25 now. On Friday, I’m 26. I’m still like … ignoring it,” he said, laughing at himself. “When I was 14, I built a search engine.”

After getting a B.A. in computer science (age 15) and selling his search engine (age 17), in 2008 Mr. Avner launched Taykey, an advertising platform that helps clients like Pepsi use real-time algorithms to determine consumer interest. Both of his co-founders were fellow engineers he met while serving as a software architect developing cryptography and network security for the R.&D. unit of Israel’s Ministry of Defense.

Asked what sorts of projects he worked on, Mr. Avner sputtered something about “encrypting stuff” and “making things work together.”

For decades, the elite programming units of the Israeli Defense Forces, which include 8200 and Mamram, have functioned like the ultimate feeder school for Silicon Wadi, as the software hub clustered around Tel Aviv was dubbed in the ’90s (wadi is Arabic for “valley”). But these days, the start-ups coming out of Israel have put aside mature sectors like security, microchips and network communications for something more Americanized. Read More


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  3. david cohen says:

    you missed a big Israeli startup

  4. Danny Hen says:

    Soon there will be one more hot internet SaaS company joining the NYC scene – Personyze :)

  5. S. says:

    Yeah, after we’ll launch our beta – we’d probably move too

    1. Nitasha Tiku says:

      What’s your start-up?

  6. Gay Fin Jock says:

    Actually, I think all tech start ups are now looking to be in NYC. That’s the feeling I got in SF last time I was there.

    1. Nitasha Tiku says:

      Hi, you! Wait, tell me more about what you heard in SF? That’s interesting.

  7. David Robins says:

    Makes me fell good that we are here (Israel) too. I don’t think everybody needs to move to NY or SF to make it.
    BTW you missed ( started in Boston, now in Israel)

  8. i think this place started this tech,  but we need to know about sf for us to be familiar and more ideas regarding sf

  9. its a beautiful country its nice to spend vacation here lots of beautiful spots are in this place some apartments is affordable i love to spend vacation here

  10. its a beautiful place to spend vacation since there is a lot of beautiful spots its nice to stay here some apartments here are affordable

  11. george says:

     Its really a great place to enjoy the happiest moments of the life. Interesting I found this blog by accident. Really glad I did though, I’ll be back from now on.

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