Ms. Maxwell, who is British, will be in charge of the US site’s editorial strategy as well as direct the launch of a new Jetsetter UK site.

She will “develop the visual language and the voice of Jetsetter, and she will serve as an ambassador of the Jetsetter lifestyle and represent Jetsetter in the media interviews, including appearances on the TODAY Show,” the press release notes.

Ms. Maxwell has experience on the Today show—she has been a regular contributor to the program as well as an articles editor at Conde Nast Traveler.

Although Ms. Maxwell is not the first to leave Conde Nast’s old-fashioned print titles for Gilt Groupe’s mixture of e-commerce and content, the break won’t be a clean one—the press release notes that Ms. Maxwell will continue at Conde Nast Traveler as a contributing editor.