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	<title>Observer &#187; Media Elevator and Fridge Twitter Accounts: A Field Guide</title>
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		<title>Observer &#187; Media Elevator and Fridge Twitter Accounts: A Field Guide</title>
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		<title>Media Elevator and Fridge Twitter Accounts: A Field Guide</title>

		<comments>http://observer.com/2011/08/media-elevator-and-fridge-twitter-accounts-a-field-guide/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 13:11:00 -0400</pubDate>
					<link>http://observer.com/2011/08/media-elevator-and-fridge-twitter-accounts-a-field-guide/</link>
			<dc:creator>Daniel D'Addario</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=176027</guid>
		<description><![CDATA[<p><div id="attachment_176040" class="wp-caption alignleft" style="width: 310px"><a href="http://nyoobserver.files.wordpress.com/2011/08/16intern-600.jpg"><img class="size-medium wp-image-176040" title="James Kurisunkal, Illinois college student and socialite blogger. Remember him?" src="http://nyoobserver.files.wordpress.com/2011/08/16intern-600.jpg?w=300&h=150" alt="James Kurisunkal, Illinois college student and socialite blogger. Remember him?" width="300" height="150" /></a><p class="wp-caption-text">James Kurisunkal, Illinois college student and socialite blogger. Remember him?</p></div></p>
<p>The fall of @condeelevator was less an implosion than an abdication: @condeelevator2 has gone on a follow-spree, hoping that its promise of more maybe-real overheards will bring some anonymous copy-editor or disconnected teen a glimmer of webfame. Here's a field guide to all the Twitter accounts @condeelevator made happen.</p>
<p><a href="http://twitter.com/#!/CondeElevator2"><strong>@condeelevator2</strong></a></p>
<p>Following: 66 (including the <em>Times Magazine</em>'s Hugo Lindgren, the <em>Times</em>'s David Carr and Brian Stelter, Jezebel's Jessica Coen, and various <em>GQers</em>)</p>
<p>Followers: 20 (including none of the above, but <em>Time</em>'s Claire Suddath)</p>
<p>Empty promise: "Let me take over for you" read first and so far only Tweet, which took two attempts, as the first included the hashtag "#YourWelcome."</p>
<p>Sample Tweet: "[...] #YourWelcome"</p>
<p>Probable followers: People who just found out about Rebecca Black.</p>
<p><a href="http://twitter.com/#!/NYTFridge"><strong>@NYTFridge</strong></a></p>
<p>Following: 283 (including the <em>Times Magazine</em>'s Sam Anderson, the <em>Times</em>'s Tim Arango and David Leonhardt, and <em>Rolling Stone</em>'s Matt Taibbi)</p>
<p>Followers: 76 (including none of the above, but the Atlantic Wire's Gabriel Snyder)</p>
<p>Empty promise: "My contents reveal all." The blog has yet to mention an item in the fridge but has begged reporters to mention them and bragged about its "gritty, barely-gentrified, noir-ish" location.</p>
<p>Sample Tweet: A retweet of someone complimenting the account, in Spanish.</p>
<p>Probable followers: People who just found out that the <em>Times</em>'s phone number changing--especially if they hadn't known the phone number to begin with.</p>
<p><a href="http://twitter.com/#!/HearstElevatorz/"><strong>@HearstElevatorz</strong></a></p>
<p>Following: 99 (including <em>Adweek</em>'s Lucia Moses, the <em>Times</em>'s Brian Stelter and David Carr, and Oprah)</p>
<p>Followers: 793 (one has the bio "Socialite. Fashionista. Gold digger. Bergdorf Blonde. Gleek. Blackberry addict."</p>
<p>Empty promise: "Hearst has better elevators than Conde, so shouldn't the high tech moving boxes have better Tweets?"</p>
<p>Sample Tweet: "Marie Claire Guy: SO glad I'm not at Conde. I need more than one cheese  cube! MC Girl: OMG I know! I can't survive on less than 3!"</p>
<p>Probable followers: <em>Marie Claire </em>subscribers who didn't get why everyone liked the redhead in <em>The September Issue</em>.</p>
<p>--</p>
<p>Meanwhile, accused @CondeElevator writer John Jannuzzi <a href="http://www.observer.com/2011/08/john-januzzi-is-not-condeelevator/">used his personal account to Tweet a denial of responsibility</a> and an edit: <a href="http://twitter.com/#!/johnjannuzzi/status/101992529146298369">"I'd like to think mine would have been funnier." </a></p>
<p>ddaddario@observer.com :: @DPD_</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_176040" class="wp-caption alignleft" style="width: 310px"><a href="http://nyoobserver.files.wordpress.com/2011/08/16intern-600.jpg"><img class="size-medium wp-image-176040" title="James Kurisunkal, Illinois college student and socialite blogger. Remember him?" src="http://nyoobserver.files.wordpress.com/2011/08/16intern-600.jpg?w=300&h=150" alt="James Kurisunkal, Illinois college student and socialite blogger. Remember him?" width="300" height="150" /></a><p class="wp-caption-text">James Kurisunkal, Illinois college student and socialite blogger. Remember him?</p></div></p>
<p>The fall of @condeelevator was less an implosion than an abdication: @condeelevator2 has gone on a follow-spree, hoping that its promise of more maybe-real overheards will bring some anonymous copy-editor or disconnected teen a glimmer of webfame. Here's a field guide to all the Twitter accounts @condeelevator made happen.</p>
<p><a href="http://twitter.com/#!/CondeElevator2"><strong>@condeelevator2</strong></a></p>
<p>Following: 66 (including the <em>Times Magazine</em>'s Hugo Lindgren, the <em>Times</em>'s David Carr and Brian Stelter, Jezebel's Jessica Coen, and various <em>GQers</em>)</p>
<p>Followers: 20 (including none of the above, but <em>Time</em>'s Claire Suddath)</p>
<p>Empty promise: "Let me take over for you" read first and so far only Tweet, which took two attempts, as the first included the hashtag "#YourWelcome."</p>
<p>Sample Tweet: "[...] #YourWelcome"</p>
<p>Probable followers: People who just found out about Rebecca Black.</p>
<p><a href="http://twitter.com/#!/NYTFridge"><strong>@NYTFridge</strong></a></p>
<p>Following: 283 (including the <em>Times Magazine</em>'s Sam Anderson, the <em>Times</em>'s Tim Arango and David Leonhardt, and <em>Rolling Stone</em>'s Matt Taibbi)</p>
<p>Followers: 76 (including none of the above, but the Atlantic Wire's Gabriel Snyder)</p>
<p>Empty promise: "My contents reveal all." The blog has yet to mention an item in the fridge but has begged reporters to mention them and bragged about its "gritty, barely-gentrified, noir-ish" location.</p>
<p>Sample Tweet: A retweet of someone complimenting the account, in Spanish.</p>
<p>Probable followers: People who just found out that the <em>Times</em>'s phone number changing--especially if they hadn't known the phone number to begin with.</p>
<p><a href="http://twitter.com/#!/HearstElevatorz/"><strong>@HearstElevatorz</strong></a></p>
<p>Following: 99 (including <em>Adweek</em>'s Lucia Moses, the <em>Times</em>'s Brian Stelter and David Carr, and Oprah)</p>
<p>Followers: 793 (one has the bio "Socialite. Fashionista. Gold digger. Bergdorf Blonde. Gleek. Blackberry addict."</p>
<p>Empty promise: "Hearst has better elevators than Conde, so shouldn't the high tech moving boxes have better Tweets?"</p>
<p>Sample Tweet: "Marie Claire Guy: SO glad I'm not at Conde. I need more than one cheese  cube! MC Girl: OMG I know! I can't survive on less than 3!"</p>
<p>Probable followers: <em>Marie Claire </em>subscribers who didn't get why everyone liked the redhead in <em>The September Issue</em>.</p>
<p>--</p>
<p>Meanwhile, accused @CondeElevator writer John Jannuzzi <a href="http://www.observer.com/2011/08/john-januzzi-is-not-condeelevator/">used his personal account to Tweet a denial of responsibility</a> and an edit: <a href="http://twitter.com/#!/johnjannuzzi/status/101992529146298369">"I'd like to think mine would have been funnier." </a></p>
<p>ddaddario@observer.com :: @DPD_</p>
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