The team at SeatGeek has been crushing it recently. They were one of the few members of General Assembly’s first class to graduate to their own office space and today they launched a big redesign, complete with a new self serve ad platform that could help the young start-up to diversify its revenue stream.
Because SeatGeek is helping user to find the best tickets for an event, they have a very strong set of data about intent. A user who lives in New York but is purchasing tickets for a San Francisco Giants home game, is likely to need a flight and perhaps a hotel for that trip.
Event sales folks looking to steal some customers from the competition could also get a lot out of the new platform, explains SeatGeek. If someone is browsing through tickets for Broadway shows, Book of Mormon might pay to place a hilarious ad onscreen and steal that sale. Cut throat.
Events that don’t have much of a resale market, like the Iron Man meets Burning Man Tough Mudder challenge, can use the platform to connect with new customers. During a search for UFC tickets on SeatGeek this morning, Betabeat spotted the Tough Mudder sponsor link, clicked through to the website, and got pumped watching dudes jump through flaming pools of mud.
The self serve sponsorship program has been running as pilot for a few month now and SeatGeek says that it already account for 25% of its revenue.