Chikara “Ricky” Sasaki, the CEO of Theory, has passed away in Tokoyo at the age of sixty, Women’s Wear Daily has reported. Sasaki was also a senior executive officer at Fast Retailing, ltd, a retail holding company which lists the popular label Uniqlo as its primary subsidiary. Fast Retailing also owns Theory and Helmut Lang.
“Theory has a seemingly simple philosophy: making great clothes with a focus on fit, fabric quality, and integrity,” Sasaki told World Eye Reports in 2009. “Clothes that seem simple though are, in fact, very intricate with attention paid to every detail. Our philosophy is that these clothes have to work for the customer’s everyday lifestyle.”
Theory’s corporate headquarters was not immediately able to be reached for comment.