Yay, Advertisers Finally Getting Hip to the Web

Working in the news industry, Betabeat knows something about this. Even in this Day and Age, advertisers would drop $20,000 on a magazine or newspaper print ad buy and expect an ad on the web to be bundled in, which never made any sense to this reporter. Online ads offer better metrics, interactivity, more options for design aspects such as sizing color, and, obviously, link back to an advertiser’s site. But the trend seems finally to be reversing itself. Pandora ad rates are now comparable to commercial radio, and today The Wrap reports Politico is making as much money online as in print. Yes, early adopter readers, that is news.