New York’s tech set has finally hit the big time, you guys! At 9 p.m. EST tonight, TechStars new reality show premieres on Bloomberg TV. And the vaunted ranks of IRL housewives, spray tan-happy Italian-Americans, and people with something to lose have nothing on the drama of trying to fund, launch, scale, keep afloat–and especially name–your startup.
In fact, by our count, since January, the TechStars New York inaugural class has already had four name changes, one big win, one pivot, one abandoned idea, and one fail.
If you think about it, the reality show format is a natural fit for a seed stage accelerator like TechStars. Like America’s Next Top Model and American Idol, you have the desperate audition to actually make it on the cast, only with PowerPoint decks instead of strutting and singing. Then once you’re in, your work is constantly being scrutinized by a panel of experts, which makes David Tisch the Heidi Klum (albeit with a filthier mouth) to Roger Ehrenberg’s Nina Garcia. But as every reality show “winner” can tell you, getting anointed by the powers that be doesn’t necessarily guarantee success in the real world.
But you didn’t think Betabeat would let you wade into the expletive-laced, frothy territory on your own, did you? Here’s what you need to know before the premiere.