The “behemoth” public corporation with its “quirky, do-no-evil” corporate philosophy has bought “granny’s favorite restaurant guide” Zagat, “the company that invented User Generated Content before their was a management consultancy name for it.”
Surveyors Nina and Tim Zagat praise Google’s “belief in user-generated content” and shared “commitment to accuracy and fairness” and loyalists predict “amazing Android apps.”
More at the “official” Google blog.
Follow Emily Witt via RSS.
Really, Zagat’s like yesterday’s news.
Sounds like Google’s looking for a purchase to hide a underpeforming quarter.
When a company goes on a buys some laggard within 2/3 of a quarter, it’s typically a financial ploy to allow for excuses.