Hyperpublic is a relatively new startup with a very ambitious agenda, to organize the world’s geodata and in effect index online what exists where in the physical world. To get there, the company will have to pair a huge machine learning and big data effort with a killer consumer product that layers on great metadata.
In many ways this project resembles the work being done by Joe Einhorn at thingd. Mr. Einhorn is trying to be the “thing” layer on the web, tagging every object in every image, whether it’s part of a Conde Nast photo spread or a personal blog about toy cars. Except Hyperpublic is going after the people, places and things in the real world.
To make this all happen, Hyperpublic has hired Jeff Weinstein as their President. Mr Weinstein was head of R&D at Comscore and was reportedly being recruited by Google before Hyperpublic snapped him up.
“At Comscore we were pulling usage data on 2 million machines and combining that with feedback from the web’s biggest publishers, folks like Gawker, AOL and Yahoo,” said Mr. Weinstein, who stopped by Betabeat’s offices for a chat after his first day. “So I am used to dealing with big data problems and figuring out ways to surface what interests people across different industries.”
Mr. Weinstein says his role is to build out the data team and devise ways to make their content compelling to businesses who might pay for API access at scale. “The other half will be coming up with something that people want to use on a daily basis, so we can begin to generate a robust set of user data as well.”
The choice to work at a startup over a major corporation was one Mr. Weinstein had been longing to make for a while. “I just want to get my hands dirty. I want to write code, tweak marketing copy and get to know the New York developer community.”
It seems Hyperpublic founder Jordan Cooper is making good on his promise to import the top tech talent from around the country to Silicon Alley. Next up, building, “the first multi-billion dollar public true technology company to be built in New York City.”