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Inside Joe Moinian's Sleek New 3 Columbus Circle

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By Matt Chaban 9/21/11 9:00am
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  • Matt Chaban
    Start The Slideshow

    Last week, The Observer got a tour of 3 Columbus Circle from the developer who revived the 1928 monolith, Joe Moinian. In this week’s paper, we take a closer look at 3 Columbus and its future prospects as a going concern, but for those of you who only care about real estate porn, here it is.

    Photos by Matt Chaban except where noted.

    mchaban [at] observer.com | @MC_NYC

  • Back Forward Moinian_1

    Moinian_1

  • Back Forward Moinian_12

    Moinian_12

  • Back Forward After four years of work, 3 Columbus Circle has been reborn.

    After four years of work, 3 Columbus Circle has been reborn.

    Courtesy SL Green

  • Back Forward Once known as 1775 Broadway, the building was built in 1928 as the headquarters of General Motors.

    Once known as 1775 Broadway, the building was built in 1928 as the headquarters of General Motors.

    Getty Images

  • Back Forward Mr. Moinian decides to reclald the building in glass, giving it a more modern look and better performance.

    Mr. Moinian decides to reclald the building in glass, giving it a more modern look and better performance.

    Getty Images

  • Back Forward Even the retail spaces have been recast.

    Even the retail spaces have been recast.

    Courtesy SL Green

  • Back Forward The lobby has been expanded and moved to Broadway.

    The lobby has been expanded and moved to Broadway.

    Courtesy SL Green

  • Back Forward Matt Chaban

    Inside the new lobby.

  • Back Forward Matt Chaban

    The building still holds pride of place on Columbus Circle, seen here from the 23rd floor.

  • Back Forward Matt Chaban

    Going up! The elevators aesthetics have not only been improved, but the mechanical systems have been completely overhauled.

  • Back Forward Matt Chaban

    Can you spot the Central Park bandshell? The building is all about those views.

  • Back Forward Matt Chaban

    The new glass facade contrasts with the masonry buildings next door, which were 3 Columbus' original siblings.

  • Back Forward Matt Chaban

    A mocked-up office on teh 19th floor.

  • Back Forward Matt Chaban

    The views are grand, but they could be bigger.

  • Back Forward Matt Chaban

    Imagine the potential on the 23rd floor.

  • Back Forward Matt Chaban

    Note the depts of the window boxes—the challenges of reviving an old building.

  • Back Forward Matt Chaban

    Artifacts of another age.

  • Back Forward Matt Chaban

    The sleek facade, seen from the 23rd floor terrace, another marquee feature, with the CNN logo above.

  • Back Forward Matt Chaban

    A close-up of the facade.

  • Back Forward Matt Chaban

    Terraces abound on the 19th floor—you can see a number of Mr. Moinian's building's from here.

  • Back Forward Matt Chaban

    Taking in Columbus Circle.

  • Back Matt Chaban

    What's not to smile about?

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