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	<title>Observer &#187; Jason Wagenheim Named Publisher of Glamour</title>
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		<title>Observer &#187; Jason Wagenheim Named Publisher of Glamour</title>
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		<title>Jason Wagenheim Named Publisher of Glamour</title>

		<comments>http://observer.com/2011/09/jason-wagenheim-named-publisher-of-glamour/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 11:08:49 -0400</pubDate>
					<link>http://observer.com/2011/09/jason-wagenheim-named-publisher-of-glamour/</link>
			<dc:creator>Kat Stoeffel</dc:creator>
				
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		<description><![CDATA[<p>Jason Wagenheim, publisher of Time Inc's <em>Entertainment Weekly</em> has jumped to Conde Nast's<em> Glamour</em>, publishing director Bill Wackermann announced today.</p>
<p>Conde Nast hung out the help wanted sign in May, <a href="http://www.adweek.com/news/press/glamour-looking-new-publisher-131780">according to <em>AdWeek</em></a>, as Mr. Wackermann, who has overseen Glamour since 2004, took on additional duties at <em>W</em>, <em>Bon Appetit</em> and <em>Details</em>.</p>
<p>2011 has been rocky for <em>Glamour </em>so far. Newsstand sales dropped 17 percent in the first four months, <a href="http://www.wwd.com/media-news/fashion-memopad/memo-pad-cindis-challenge-3639938">according to WWD</a>, but a thick September issue brought in the magazine's all-time highest revenue. The brand has implemented alternative marketing strategies like <a href="http://paidcontent.org/article/419-glamour-looks-to-mobile-and-social-for-september-print-promotion/">snap tags</a> (print advertisements which readers can hover their smart phones over to be taken to <em>Glamour's </em>Facebook page and special deals from advertisers) and the <a href="http://adage.com/article/mediaworks/glamour-mag-flavored-donuts-hit-shelves-u-k/229382/"><em>Glamour</em>-flavored donut</a>. <!--more--></p>
<p>Prior to working at <em>EW</em>, Mr. Wagenheim worked the management ladder at Conde Nast, as associate publisher of <em>Vanity Fair</em>, executive director of Conde Nast Media Group, an associate publisher of <em>Conde Nast Traveler</em>.</p>
]]></description>
		<content:encoded><![CDATA[<p>Jason Wagenheim, publisher of Time Inc's <em>Entertainment Weekly</em> has jumped to Conde Nast's<em> Glamour</em>, publishing director Bill Wackermann announced today.</p>
<p>Conde Nast hung out the help wanted sign in May, <a href="http://www.adweek.com/news/press/glamour-looking-new-publisher-131780">according to <em>AdWeek</em></a>, as Mr. Wackermann, who has overseen Glamour since 2004, took on additional duties at <em>W</em>, <em>Bon Appetit</em> and <em>Details</em>.</p>
<p>2011 has been rocky for <em>Glamour </em>so far. Newsstand sales dropped 17 percent in the first four months, <a href="http://www.wwd.com/media-news/fashion-memopad/memo-pad-cindis-challenge-3639938">according to WWD</a>, but a thick September issue brought in the magazine's all-time highest revenue. The brand has implemented alternative marketing strategies like <a href="http://paidcontent.org/article/419-glamour-looks-to-mobile-and-social-for-september-print-promotion/">snap tags</a> (print advertisements which readers can hover their smart phones over to be taken to <em>Glamour's </em>Facebook page and special deals from advertisers) and the <a href="http://adage.com/article/mediaworks/glamour-mag-flavored-donuts-hit-shelves-u-k/229382/"><em>Glamour</em>-flavored donut</a>. <!--more--></p>
<p>Prior to working at <em>EW</em>, Mr. Wagenheim worked the management ladder at Conde Nast, as associate publisher of <em>Vanity Fair</em>, executive director of Conde Nast Media Group, an associate publisher of <em>Conde Nast Traveler</em>.</p>
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