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	<title>Observer &#187; Salon to Relaunch With &#34;American Spring&#34;</title>
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		<title>Observer &#187; Salon to Relaunch With &#34;American Spring&#34;</title>
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		<title>Salon to Relaunch With &quot;American Spring&quot;</title>

		<comments>http://observer.com/2011/09/salon-to-relaunch-with-american-spring/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 17:29:14 -0400</pubDate>
					<link>http://observer.com/2011/09/salon-to-relaunch-with-american-spring/</link>
			<dc:creator>Drew Grant</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=187042</guid>
		<description><![CDATA[<p><em><a href="http://nyoobserver.files.wordpress.com/2011/09/salon-logo.jpg"><img class="alignleft size-full wp-image-187057" title="salon-logo" src="http://nyoobserver.files.wordpress.com/2011/09/salon-logo.jpg" alt="" width="244" height="235" /></a>Disclosure: The author of this post was previously employed by Salon.com.</em></p>
<p><a href="http://www.salon.com">Salon.com</a> -- never, <em>ever </em>to be confused with <a href="http://www.slate.com">Slate.com</a> -- has brought back former editor in chief/founding father <strong>David Talbot</strong> as CEO of the online magazine. But in case you think the staff was just feeling nostalgic, Mr. Talbot wasted no time in trumpeting his arrival with news of a complete relaunch of the website as a multimedia platform. The redesign even gets a fancy new name: "American Spring." Let<a href="http://www.huffingtonpost.com/2011/09/27/salon-ceo-site-relaunch_n_981992.html"> Salon's new CEO tell you all about it</a>:</p>
<blockquote><p><!--more-->"Salon is initiating a call for an American spring,” Talbot said, “a national conversation to profoundly renew this country in the same spirit as people in Europe in the streets and throughout the Arab World.”</p></blockquote>
<p>So what does that actually mean for your daily dose of <strong>Alex Pareene</strong>? Here's the breakdown on some of "American Spring's" new features (<a href="http://www.sacbee.com/2011/09/27/3941728/saloncom-founder-david-talbot.html#ixzz1ZBnlZWFt">from the PR newswire</a>):</p>
<ul type="disc">
<li>Recruiting top talent such as <strong>Jefferson Morley</strong>, formerly of <em>The </em><em>Washington Post</em><a rel="nofollow" href="http://topics.sacbee.com/Washington+Post/">,</a> and <strong>Irin Carmon</strong> of Jezebel</li>
<li>Joining forces with media partners such as Alternet, GlobalPost, Grist and Robert Greenwald's Brave New Films;</li>
<li>Launching  a video talk show series with hosts David Talbot and editor in chief <strong> Kerry Lauerman</strong>, who will interview leading political, business, and  cultural personalities and other movers and shakers, about the future of  the country. The first interview will be with <strong>Bill Moyers</strong><a rel="nofollow" href="http://topics.sacbee.com/Bill+Moyers/">,</a> the leading voice of American populism.</li>
<li>Expanding  Salon's cultural selection to showcase illustrated graphic stories and  music specials spotlighting the best new and legendary musicians;</li>
<li>Creating  a Salon Studio that will produce unique video programming by artists  such as <strong>Jennifer Crandall</strong>, the Emmy-nominated videographer behind the  "onBeing" series</li>
<li>Holding "Salon To Go" events, beginning with a  series of gatherings in barber shops and salons across the country, to  discuss what's wrong in America and how to fix it.</li>
</ul>
<div>While all this extra content is going to come for free, <a href="http://www.poynter.org/latest-news/romenesko/147364/can-salon-com-become-the-npr-of-the-internet/">there will be a "Salon Core" program </a>that can be purchased for $45 a year, and will include "behind-the-scenes" special goodies. Unlike the previous attempt to raise money from their readers -- Salon Premium -- the new program will operate on more of a patronage/fundraising ideology than a pay wall/<strong>Murdoch</strong>ian one.</div>
<p>With all these changes, the Salon of the future may barely resemble the one we've come to know and love (and <a href="http://www.observer.com/2010/media/can-saloncom-deep-red-keep-conversation-going">worry about</a>). Salon's editor in chief Kerry Lauerman tells us via email:</p>
<blockquote>
<div>The editorial staff is incredibly enthusiastic about David's return, and the  company's renewed focus. David hired me back in 2000, and has been an informal  adviser since I took over here; he's a lodestar. Most importantly, he's helping  us find the resources to be as aggressive and ambitious as we've always wanted  to be.</div>
</blockquote>
<p>Well...okay. So long Salon promises <a href="http://dealbook.nytimes.com/2011/02/28/salon-com-sale-talks-collapse/">not to threaten the world with the possibility of a <strong>Michael Wolff</strong> takeover again</a>, we're still fans.</p>
]]></description>
		<content:encoded><![CDATA[<p><em><a href="http://nyoobserver.files.wordpress.com/2011/09/salon-logo.jpg"><img class="alignleft size-full wp-image-187057" title="salon-logo" src="http://nyoobserver.files.wordpress.com/2011/09/salon-logo.jpg" alt="" width="244" height="235" /></a>Disclosure: The author of this post was previously employed by Salon.com.</em></p>
<p><a href="http://www.salon.com">Salon.com</a> -- never, <em>ever </em>to be confused with <a href="http://www.slate.com">Slate.com</a> -- has brought back former editor in chief/founding father <strong>David Talbot</strong> as CEO of the online magazine. But in case you think the staff was just feeling nostalgic, Mr. Talbot wasted no time in trumpeting his arrival with news of a complete relaunch of the website as a multimedia platform. The redesign even gets a fancy new name: "American Spring." Let<a href="http://www.huffingtonpost.com/2011/09/27/salon-ceo-site-relaunch_n_981992.html"> Salon's new CEO tell you all about it</a>:</p>
<blockquote><p><!--more-->"Salon is initiating a call for an American spring,” Talbot said, “a national conversation to profoundly renew this country in the same spirit as people in Europe in the streets and throughout the Arab World.”</p></blockquote>
<p>So what does that actually mean for your daily dose of <strong>Alex Pareene</strong>? Here's the breakdown on some of "American Spring's" new features (<a href="http://www.sacbee.com/2011/09/27/3941728/saloncom-founder-david-talbot.html#ixzz1ZBnlZWFt">from the PR newswire</a>):</p>
<ul type="disc">
<li>Recruiting top talent such as <strong>Jefferson Morley</strong>, formerly of <em>The </em><em>Washington Post</em><a rel="nofollow" href="http://topics.sacbee.com/Washington+Post/">,</a> and <strong>Irin Carmon</strong> of Jezebel</li>
<li>Joining forces with media partners such as Alternet, GlobalPost, Grist and Robert Greenwald's Brave New Films;</li>
<li>Launching  a video talk show series with hosts David Talbot and editor in chief <strong> Kerry Lauerman</strong>, who will interview leading political, business, and  cultural personalities and other movers and shakers, about the future of  the country. The first interview will be with <strong>Bill Moyers</strong><a rel="nofollow" href="http://topics.sacbee.com/Bill+Moyers/">,</a> the leading voice of American populism.</li>
<li>Expanding  Salon's cultural selection to showcase illustrated graphic stories and  music specials spotlighting the best new and legendary musicians;</li>
<li>Creating  a Salon Studio that will produce unique video programming by artists  such as <strong>Jennifer Crandall</strong>, the Emmy-nominated videographer behind the  "onBeing" series</li>
<li>Holding "Salon To Go" events, beginning with a  series of gatherings in barber shops and salons across the country, to  discuss what's wrong in America and how to fix it.</li>
</ul>
<div>While all this extra content is going to come for free, <a href="http://www.poynter.org/latest-news/romenesko/147364/can-salon-com-become-the-npr-of-the-internet/">there will be a "Salon Core" program </a>that can be purchased for $45 a year, and will include "behind-the-scenes" special goodies. Unlike the previous attempt to raise money from their readers -- Salon Premium -- the new program will operate on more of a patronage/fundraising ideology than a pay wall/<strong>Murdoch</strong>ian one.</div>
<p>With all these changes, the Salon of the future may barely resemble the one we've come to know and love (and <a href="http://www.observer.com/2010/media/can-saloncom-deep-red-keep-conversation-going">worry about</a>). Salon's editor in chief Kerry Lauerman tells us via email:</p>
<blockquote>
<div>The editorial staff is incredibly enthusiastic about David's return, and the  company's renewed focus. David hired me back in 2000, and has been an informal  adviser since I took over here; he's a lodestar. Most importantly, he's helping  us find the resources to be as aggressive and ambitious as we've always wanted  to be.</div>
</blockquote>
<p>Well...okay. So long Salon promises <a href="http://dealbook.nytimes.com/2011/02/28/salon-com-sale-talks-collapse/">not to threaten the world with the possibility of a <strong>Michael Wolff</strong> takeover again</a>, we're still fans.</p>
]]></content:encoded>
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