Silverstein Uses Avatar-Quality CGI to Bring the World Trade Center to Life [Video]

Silverstein Properties, along with Mayor Bloomberg, Chris Ward, Daniel Liebeskind, Michael Arad and pretty much every other person working at the World Trade Center site, held a construction update in the new 10th-floor leasing office inside 7 World Trade Center yesterday.

There wasn’t much news, but it was impressive to see the efforts being made to attract more tenants to the site (Condé’s in, but UBS is out). There are interactive touch screens with neighborhood amenities and transportation news—as though there were any question Tribeca and FiDi is a worse place to work than Midtwon—plus a 12-foot model of the finished site. It’s so big, the 1 WTC antenna is clipped to fit under the soaring ceilings. Silverstein even produced a Future World Trade Center video mixing live action and CGI that would make James Cameron proud, which has been posted by The Architect’s Newspaper. Grab some popcorn and enjoy.

mchaban [at] | @MC_NYC