Enterproid isn’t exactly a name that rolls off the tongue, which is why Betabeat recognized it immediately when we saw TechCrunch post that the New York-based company had raised $11 million in a Series A round from Google Ventures, Comcast, and Qualcomm. The startup uses a platform called Divide to let corporations offer their employees the ability to make distinct professional and personal profiles on the same Android device.
We recognized the name from an interview Betabeat did last week with Kirill Sheynkman, the VC running RTP, a $750 million fund backed by Leonid Boguslavsky, aka Russia’s number two tech investor after Yuri Milner.
At the time, Mr. Sheynkman, who invests in IT, SaaS and cloud computing companies pointed to Enterproid as an outlier in the New York’s mainly consumer-facing tech scene.
Mr. Sheynkman considers Roger Ehrenberg a friend, and says what Mr. Ehrenberg has done with IA Ventures is a good model. “You hear people in New York say, ‘Oh, you’ve got big data, you should talk to Roger.” He hopes that RTP will find a similar niche in Silicon Alley. “There are companies here I like. MongoDB brings a smile to my face. Bit.ly on the scientific side or Enterproid. But these are the exceptions you can count on your fingers.”
As a deep tech, enterprise company–see, we told you to stop ignoring those!–Enterproid has the benefit of scaling with large corporate clients who like the enhanced security, ability to manage devices from the cloud (like remotely locating and wiping corporate data), as well as built-in expense management tools.
But it’s also capitalizing on a consumer trend. Enterproid’s CEO Andrew Toy told TechCrunch that the Divide platform capitalizes on “the BYOD” or Bring Your Own Device [to work], movement, recently featured in the New York Times. Two smartphones in your suit pocket–not a good look.
Apple fans will have be patient. The app, which is currently in private beta, has plans expand into iOS and Windows Phone 7 platforms in the future.