Yesterday we reported that Klout, a service that measures users social media influence and reach, had signed a term sheet to raise a big new round of capital.
Today, Klout released a new scoring model, and the impact on some loyal users was dramatic:
Klout system is called PeopleRank, after Google’s famed PageRank. Like Google, Klout deals with a ton of data, and has to adjust its algorithms to help combat people who are gaming the system and take account of new services or platforms influencing the social media sphere. As the company put it in the comment thread:
Klout’s success had made its score an authoritative figure in social media marketing circles. But the sudden change in users scores has soured many on Klout as a stable metric for employment.
Another interesting note, Klout seems to have applied this new score retroactively. Today it’s 57.50, and the graph on Klout informs us we haven’t been above 60 anytime in the last month.
We grabbed a snapshot yesterday for our story, when our score was 64.