The savvy folks at Fusible picked up on a new service from Google based on the search giants purchase of several domain names. Google seems to be offering a way to optimize any site for mobile with a service called GoMo. This is the game that New York startup OnSwipe is playing, giving publishers and WordPress blogs a simple way to get their site’s looking good on smartphones and tablets. The entrance of a big player like Google to the space is sure to shake things up.
During the TechStars TV show on Bloomberg, Union Square Ventures Fred Wilson declared that OnSwipe was a “bridge solution”, and the companies who played that game five years ago are all gone now. “Make me puke,” said Mr. Wilson. “There were all these companies out there four or five years ago that were bridge solutions for people to publish on mobile devices. None of them are around anymore. There is a whole bunch of people who are doing this for tablets and none of them are going to be around anymore.”
Jon Mitchell over at ReadWriteWeb points out that Google has a vested interest in growing the mobile web, where it sees a burgeoning ad market. Google currently has a pretty spare service that helps websites go mobile, but GoMo seems like a much more focused effort. The more businesses that have sharp, mobile ready sites, the more ads Google will display through its Android platform.