Lisbeth Salander, the goth heroine of Stieg Larsson’s Millennium trilogy, is hardly known for her fashion sense. Described as “a pale, anorexic young woman who had hair as short as a fuse, and a pierced nose and eyebrows,” the hardcore hacker has little in common with the models typically seen fashion ads… except maybe the anorexic part. With the bestseller’s first film installation to set to hit theaters this December, however, H&M is hoping to capitalize on Lisbeth’s off-color style sensibilities. The fast fashion brand has recently announced a line inspired by the perturbed protagonist herself.
The thirty piece collection, designed by the Trish Summerville, will hit H&M stores across the world on December 14th, Women’s Wear Daily reports. A shot of the collection shows pale, androgynous looking models with black fingernails, dark eye make-up, leather jackets and all variations of skinny pants. Not exactly the ingredients for a fast-selling trend.
H&M is undoubtedly hoping that Rooney Mara’s forthcoming portrayal of Lisbeth on the big screen will help boost sales. The line is designed by Trish Summerville who also designed costumes for the film. “We put a lot of aged-in washes and finishes, which goes along the lines of the Salander character,” Ms. Summerville told WWD.
But what would Lisbeth Salander say about the line? Probably something to the effect of “go fuck yourself,” we imagine.
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