It’s Ad Week in New York, so expect a lot of announcements geared to catch the attention of the buyers who spend big bucks for top brands. The Huffington Post kicked things off with a bang, announcing that it had broken one billion pageviews for the first time this past this past August.
The growth is paired with a push by Arianna Huffington to craft verticals around every type of audience. The site has recently launched HuffPost Gay Voices, HuffPost Weddings and HuffPost High School, among the more than twenty new categories it has brought online since being purchased by AOL.
International expansion is also ramping up. Ms. Huffington was in Brazil when the whole Crunchfund drama erupted and is planning more trips abroad in the coming weeks.
There was no indication in the press release of how much of this new traffic comes from AOL’s considerable network. If the growth is simply the result of the new partnership, then it’s less interesting than new organic highs.
As Kara Swisher points out, HuffPo is also acquiring companies and continuing its hiring binge, taking full advantage of its big new bottom line.