New Coke was the reformulation of Coca-Cola introduced in 1985 by The Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola (also called Coke). New Coke originally had no separate name of its own, but was simply known as “the new taste of Coca-Cola” until 1992 when it was renamed Coca-Cola II. [WIKIPEDIA]
Livestream, a New York-based contender in the “streaming live video” space, just announced it has become New Livestream, “an innovative new platform, available in beta, that combines live event coverage with real-time photos, text, and video clip updates posted using web browsers or mobile devices. The technology supports live blogging, live and on-demand video powered by Akamai HDNet, and real-time posting tools.”
Our first reaction: omigawd. Just having experienced a live chatroom in the sidebar of a popular Livestream that moves at rocket speed, this sounds completely debilitating. Livestream says it is “redefining the live video experience.” This trend reminds Betabeat of the launch of Turntable.fm, the highly interactive music site that demands a level of attention on par with an immersive video game. At the time, Gigaom’s Om Malik coined the phrase “the alive web” to describe the site’s immersiveness and immediacy and suggested this is where the web is going. New Livestream would seem to affirm that. Live video! Status updates! Comments! We’re sure we’ll love it the next time there is an Occupy Wall Street megamarch. But all this stimulation stresses this blogger out.