More on that Jeffrey Eugenides Billboard in Times Square

Via @PeterLattman.

The Wall Street Journal has followed up on that crazy Jeffrey Eugenides billboard in Times Square, first brought to our attention yesterday. We learn that the dashing photo of Mr. Eugenides was styled by no other than his wife, sculptor Karen Yamaguchi. FSG publicist Jeff Seroy says it “looks like the Marlboro Man, a classic billboard image.”