Here's what he says about Friendly's:

I usually have breakfast, or a cheeseburger, cole slaw, and coffee—but this time, remembering old traditions, I had a cheeseburger club, which isn’t on the current menu—or maybe I was looking in the wrong place. “We can do that for you,” the waitress said. In the sixties and seventies Friendly’s mostly served its cheeseburgers on toast, not on buns—the toast is what made them so good.