Update: Occupy Wall Street Gets Commercialized [Video]

99percentcommercial Update: Occupy Wall Street Gets Commercialized [Video]

Occupy Wall Street: the commercial

Update: After speaking to the video’s director, David Sauvage, we have updated the original article to clarify the “how” and “who” behind the  ad campaign.

Even better than The Real World or The Dark Knight Rises, Occupy Wall Streeters several independent Occupy Wall Street members decided to make their own press with a new ad campaign, to be launched sometime this week.

According to Business Insider, the goal of $5,000 to make and promote this commercial was reached quickly on the website Loudsauce.com. (Kickstarter has also housed projects by organizations associated with OWS, like The Occupy Wall Street Journal, though technically it would have to be a “creative” project in order to pass the Kickstarter standard of funding.)

It will be interesting to see who was behind this idea: for a group like OWS to create its own positive branding, it would need consensus by the General Assembly. And that’s just in New York! For the commercial to be “passed” by the OWS standards nationwide, who knows how many hoops its creators would have to jump through.

Update: According to Mr. Sauvage, the video was well-received by Occupy Wall Street’s Media and PR Team, but they decided not to use his initial cut — which he put on YouTube — on OccupyWallSt.Org, out of fear that it would strike people as “too commercial.” Mr. Sauvage stressed that the spot was made without the money or funding of OWS, and the matter was never voted on by General Assembly. Ultimately, the video that will be aired will direct viewers to OccupyTogether.org, which is independent of all other Occupy groups and serves as more of a “clearing house” for information on the national  movement, rather than its own separate operation.

The “Who Are We” portion of the Loudsauce’s page reads:

This video was shot in New York City at Occupy Wall Street and produced by director David Sauvage and composer Glenn Grossman. Also jumping in was Sauvage’s longtime friend and colleague Ted Markovic, who provided them with the resources to make this happen.

A few of us saw it on YouTube and thought: this should be on TV. Thanks to LoudSauce, and folks like you, hopefully that will be possible!

Update: The “us” as referred to in the last paragraph refers to other individual members of OWS (as well as Loudsauce’s own co-founder Colin Mutchler, who was approached about the project and asked Mr. Sauvage’s team for permission to raise money for it on his site), and was not meant to be read as an endorsement by the movement as a whole.

The ad will likely play on ESPN, according to the Business Insider article. The Daily Kos has said that it may very well be the “first time a protest movement will air a positive branding ad.


  1. Magiceric says:

    Business plan for fixing America

    Warren Buffett, in a recent  interview with CNBC, offers one of the best quotes about the debt ceiling:
    “I could  end the deficit in 5 minutes,” he told CNBC. “You just pass a  law that says that anytime there is a deficit of more than 3% of  GDP, all sitting members of Congress are ineligible for re-election.  The 26th
    amendment (granting the  right to vote for 18 year-olds) took only 3 months & 8 days  to be ratified! Why? Simple! The people demanded it. That was in 1971…before computers, e-mail, cell phones, etc.  Of  the 27 amendments to the Constitution, seven (7) took 1 year or  less to become the law of the land…all because of public pressure.

    Warren Buffet is asking each addressee to forward this email to a minimum of twenty people on their address list; in turn ask each of those to do likewise.
    In three days, most people in The United States of America will have the message. This is one idea that really should be passed around.

    *Congressional Reform Act of 2011*

    1. No Tenure / No Pension.  A Congressman collects a salary while in office and receives no pay when they are out of office.

    2.  Congress (past, present & future) participates in Social Security.  All
    funds in the Congressional retirement fund move to the Social Security
    system immediately. All future funds flow into the Social Security system, and Congress participates with the American people. It may not be used for any other purpose.

    3. Congress can purchase their own retirement plan, just as all Americans do.

    4. Congress will no longer vote  themselves a pay raise.  Congressional pay will rise by the lower of CPI or 3%.

    5. Congress loses their current health care system and participates in the same health care system as the American people.

    6. Congress must equally abide by all laws they impose on the American people.

    7. All contracts with past and present Congressmen are void effective
    1/1/12.  The American people did not make this contract with Congressmen. Congressmen made all these contracts for themselves. Serving in Congress is an honor, not a career. The Founding Fathers envisioned citizen legislators, so ours should serve their term(s), then go home and back to work.

    If each person contacts a minimum of twenty people then it will only take three days for most people (in the U.S.) to receive the message. Maybe it is time.


    1. That’s a great idea!!! How we didn’t demand that before!

  2. Timeout says:

    wonderful…keep up the fight…..I’m by your side…

  3. Stan Chaz says:

    THANK YOU, Occupy Wall Street. Thank you for being out there FOR US – day after day, night after night , in the rain and cold and wind of a New York City autumn. Thank you OWS, for reminding us that people -ordinary working people- really do matter, and for helping open our eyes to what’s really going on in this country. Thank you OWS, for standing up for the workers, and for those looking for work, and for those that will graduate and find no work. Thank you OWS, for standing your ground, and for enduring senseless illegal beatings, while still maintaining your cool and your pride, and holding your head up high.  Thank you OWS, for protecting and expanding our right to free speech and peaceable assembly. You, my friends, you are the true patriots. Thank you OWS, from all of us who can’t be there in person, from all of us who are working two and three jobs just to keep up, from all of us struggling to raise our children, or caring for our elderly, or just trying to live with some dignity…..while all the while the rich become richer and more powerful, at our expense. The 1% are running this economy. Indeed, they’re running it right into the ground – with their get rich schemes, and their tax evasions. Hell, if they don’t want to pay their fair share, then let’s call their bluff. Let them leave. …cause they’ve already shipped their jobs overseas anyway. The REAL “mobs” are not the hardy souls of OWS – they are the public-be-damned Tea-publicans-  who are blocking everything in Washington , trying to prevent Obama from doing his job. We may not be there physically with you OWS , but we are with you in spirit . You inspire and motivate us and strengthen us, and we’re damn PROUD OF YOU! 

  4. Must read Magiceric comments..