Maybe it’s the sudden threat of Apple TV and Google TV, but content providers have decided to play nice with Hulu. The CW Television just signed a five-year licensing agreement to stream in-season episodes of the CW’s programming on both Hulu and Hulu Plus, the platform’s subscription service.
Unfortunately, the deal faces the same problem plaguing Netflix: non-instant gratification. Hulu Plus subscribers will have access to the five most recent episodes the next day after broadcast, but free users will have to wait eight days after airing on. NB: Let’s not forget that piracy shot up when Fox tried that same strategy.
In addition to “Gossip Girl,” the shows available on Hulu starting later this year will include CW’s fall line-up, namely: “Ringer,” “Hart of Dixie,” “The Secret Circle,” “The Vampire Diaries,” “Supernatural,” and few others Blair and Serena wouldn’t be caught dead watching.