Onepager, the startup from Matt Shampine and the design team formerly known as Simande, just announced a seed funding round: $350,000 from New York angel investors Daniel Eskapa and Mark Birch. Mr. Birch, who has a similar portfolio of startups targeting small business, is now an adviser to the company.
With their launch party already behind them, Onepager is planning to use the money to market the product–a dead simple website builder for small businesses–and continue adding features. Next up: an embeddable widget that pulls in what people are saying about your company on social media.
Oh, and maybe use some cash to buy the coveted onepager.com, which is owned by a large financial research company, Factset, that is essentially squatting on it. In the meantime, at least onepagerapp.com, the startup’s current URL, is the top result in Google for “onepager.”
“We have a decent amount of free users and a growing amount of paid users,” Mr. Shampine told Betabeat. “They’re international–one of our first customers was in the U.K.. I was just helping one today in Spain. We were just going back and forth on Skype for half an hour.”
Onepager takes customer service very seriously, he said, although the goal is to make the product intuitive enough that people can figure out how to use it on their own. “The number of customers that we’ve actually had to deal with on a one-on-one basis, I think I could count on two hands,” he said.
Onepager is getting popular with small churches and pastors, he said. “It makes sense because when you move to a city like New York and you want to find a church the first thing you do is turn to the internet.”
He said the site is also gaining traction among real estate brokers including Ken Kader, the father of New York entrepreneur Tawheed Kader, of Tout.
Originally, Mr. Shampine described the app as an “About.me for small business.” Now he’s taken to comparing it to Tumblr. For a while, the model was a 14-day free trial. But the startup was pushing out features so fast that they realized it was undermining their ability to upsell. Now users can sign up for Onepager for free, or pay $8 a month for a custom URL, analytics and integration with MailChimp. The company was founded by Matt Shampine, Matt Moore, Eric Tarn, and Yin Yin Chan, formerly the design agency Simande, and operates out of WeWork Labs.