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	<title>Observer &#187; Paulo Lemgruber Leaves Bookish Before Launch</title>
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		<title>Observer &#187; Paulo Lemgruber Leaves Bookish Before Launch</title>
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		<title>Paulo Lemgruber Leaves Bookish Before Launch</title>

		<comments>http://observer.com/2011/10/paulo-lemgruber-leaves-bookish-before-launch/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 15:03:11 -0400</pubDate>
					<link>http://observer.com/2011/10/paulo-lemgruber-leaves-bookish-before-launch/</link>
			<dc:creator>Emily Witt</dc:creator>
				
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		<description><![CDATA[<p>The announced departure of Bookish CEO Paulo Lemgruber before the site has even launched marks a rather inauspicious beginning for the new company, a joint venture between Penguin, Hachette Book Group, Simon &amp; Schuster and AOL that has been described as the Pandora, Pitchfork and/or Netflix of books. Last time <a href="http://www.observer.com/2011/08/the-old-book-reviews-and-the-new-book-reviews/">we checked in</a> with Bookish they were previewing the site for friends and family, but an official launch date has not yet been announced. <!--more-->The new CEO is Carolyn Marks, a native of Australia who comes to Bookish from Meredith, where according to a press release she was the first general manager of the company’s "digital Parents and Lifestyle platforms." Before that Ms. Marks was the founding general manager for the Daily Beast.</p>
<p>No word yet why Mr. Lemgruber, who earlier said he was <a href="http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/47121-s-s-penguin-hachette-back-bookish-online-book-site.html">recruited</a> to lead the company, left "to pursue other opportunities," nor about who instigated his departure. In <a href="http://paidcontent.org/article/419-bookish-ceo-thrilled-to-have-a-dual-revenue-stream/">an interview</a> following an announcement about the project last spring, Mr. Lemgruber said the site was expected to launch this past summer. Editor-in-chief Charlie Rogers will remain in his position.</p>
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		<content:encoded><![CDATA[<p>The announced departure of Bookish CEO Paulo Lemgruber before the site has even launched marks a rather inauspicious beginning for the new company, a joint venture between Penguin, Hachette Book Group, Simon &amp; Schuster and AOL that has been described as the Pandora, Pitchfork and/or Netflix of books. Last time <a href="http://www.observer.com/2011/08/the-old-book-reviews-and-the-new-book-reviews/">we checked in</a> with Bookish they were previewing the site for friends and family, but an official launch date has not yet been announced. <!--more-->The new CEO is Carolyn Marks, a native of Australia who comes to Bookish from Meredith, where according to a press release she was the first general manager of the company’s "digital Parents and Lifestyle platforms." Before that Ms. Marks was the founding general manager for the Daily Beast.</p>
<p>No word yet why Mr. Lemgruber, who earlier said he was <a href="http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/47121-s-s-penguin-hachette-back-bookish-online-book-site.html">recruited</a> to lead the company, left "to pursue other opportunities," nor about who instigated his departure. In <a href="http://paidcontent.org/article/419-bookish-ceo-thrilled-to-have-a-dual-revenue-stream/">an interview</a> following an announcement about the project last spring, Mr. Lemgruber said the site was expected to launch this past summer. Editor-in-chief Charlie Rogers will remain in his position.</p>
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