During the first week of Newsstand–the Apple iOS 5 feature which is making marketing iPad publications much easier–News Corp.’s Daily was the top-grossing app.
“It’s intriguing that an upstart publication is beating Condé Nast titles and the New York Times,” editor Jesse Angelo told Keith Kelly yesterday.
Indeed, The Daily outsold National Geographic, WIRED, The New Yorker, The New York Times, GQ, Cosmopolitan, Martha Stewart Living, Popular Mechanics and Popular Science, which have both much larger print circulations and a higher monthly price point.
The confidence is contagious.
Today the Daily’s Tumblr posted a screenshot of The New York Times iPad app, which had not been updated to include the breaking news about Qaddafi’s death.
“It’s 1:00pm. Something is missing from the front page of the New York Times’s iPad app…” they wrote.
Mr. Angelo also told the Post that of the 130,000 readers of The Daily (10k more than Edmund Lee reported last month), 85,000 pay for it, and they convert free trial-ers to subscribers at a rate of 12-15%.
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