They’re those people: the human being who buys a tablet that isn’t Apple’s iPad. They’re like Pepsi drinkers: Who are they? Why aren’t they drinking Coca Cola? What makes them decide to take the road less traveled (and defined) than everyone else? WHAT IS THE APPEAL OF THIS SPECIFIC BRAND IDENTITY? Etc. Whoever the hell they are, Barnes & Noble has just thrown a huge bet down, and it’s not just banking on that crowd, but the potential to win that crowd from the clutches of nu-publishing behemoth Amazon.com. How?
Well, for one thing, they’re hoping these people really love terrible books and Glee. Read More