Inbox Heroes: Back and Forth With Tom of Dom & Tom

tom tancredi Inbox Heroes: Back and Forth With Tom of Dom & Tom

Mr. Tancredi.

Tom Tancredi is the cofounder of DOM & TOM INC., a digital studio based in New York City, focusing on web and mobile development serving clients such as Hearst Digital Media, Scholastic Books and Feel free to reach Tom at

I run my life on email. The first thing I do when I wake up and the last thing I do before I go to bed is check my email. Thanks to filters, prioritized mail recognition, and other new features that cropped up in the last year or so, I actually read “good emails.” You know, the stuff that you want to read and not the “40 percent at Macy’s” junk mail that someone, somewhere on the digital world, sold to a mass-marketing agency.
But even after all the best filters and practices, I’m still wading through a lot of stuff. Here’s a few tips that I’ve found works best.

Subject lines are crucial. I get over 150 emails a day. Multiple that over a year, and it comes out to tens of thousands of email [about 54,000 —ed]. In order to find an email about a particular project, we made it a process that people write the client, the project name and (if possible), the date, in the subject line. Emails with subjects like “on second thought…” or “here’s that update” are lost in the void of back-and-forth.

Pay for the email upgrades. In the back-and-forth with clients, they’ll send, re-send, re-re-send versions of the same files over again. Raw photos, footage, etc will EAT your storage capacity immediately, making it impossible to receive/send emails. Upping your storage costs next-to-nothing ($20 – $50 for additional 20GBs) and it’ll make for easy access to important docs.

Emails are no replacement for in-person or on-the-phone discussions. I love the opportunity to take the time to write out a lengthy email, itemizing all the points and subjects. And sometimes that’s necessary. But nothing replaces the real-time “back and forth” with clients that you get with in-person meetings or conference calls. No one wants to read a 30-page email thread. No. One.

For Inbox Heroes, Betabeat is curious about your war stories, productivity tips and moments of extraordinary email. Send us an email to tips et betabeat daught com with “war on email” in the subject line and a paragraph or two (or more!) about how you deal with your influx of electronic letters.


  1. Williams G_gebrel1 says:

    Compliment of the day. Excuse my intrusion into your private life without your prior permission.I hope my mail will not cause you much embarrassment as I write to you in good faith.

    please reply me hear for security reason

    Dear Jean-luc S-audet

    My name is Mr. Williams G. gebrel; I am the regional chief accountant manager of Bank international of africa(BIA BANK) Togo, branch in the Volta region of Togo. I am a 44 year’s old married man blessed with three lovely kids. I am a man of peace and I don’t want problems, I only hope you can assist me. I have packaged a financial transaction that will benefit you and me.

    As the regional chief accountant manager of the Bank international of africa (BIA BANK) Togo, it is my duty to send in a financial report to my head office in the capital at the end of each year. But in the course of the last year 2011 fiscal report, I discovered that my branch in which I am the account chief manager a dormant amount of eight million united states dollar ($8,000.000.00USD) which my head office are not aware of and will never be aware of. This fund I have placed in what we call “escrow call” account with no beneficiary. As an officer of this bank I cannot be directly connected to this money, so my aim of contacting you is for you to assist me receive this money in your country through your bank account, and get 30% of the total funds as commission.

    There is practically no risk involved, it will be bank-to-bank transfer, all I need from you Is to stand claims as the original depositor next of kin of this fund, who made the deposit with my branch so that my head office can order the transfer to your designated bank account.

    I discovered the said amount of money during our last audit work in the month of April 2010. I discovered also that this money belongs to one Mr. Burckhard, Erich, I needs your help to come out to stand as the next of kin to late Mr. Burckhard, Erich, customer of our bank who died in plane crash on Monday 2ND September 1998 GMT 14:22 UK while they were flying from New York to Geneva..

    I want to make the following points clear for you so that you can have a better understanding of why am contacting you. Open bellow site for confirmation crash.

    If you accept to work with me I will appreciate it very much.

    Kindly respond to me immediately So that we can go over the details.via our office alternative email address:

    Please, endeavour to furnish me with your alternative e-mail address contact to enhance effective communication.

    The percentage Is negotiable, I hope to hear from you soonest.

    Thanking you in advance.
    Yours truly,
    Mr. Williams G. gebre