Social Media is NOT Just For Interns! (Says a Disgruntled NPR Social Media Manager)

Social media! Some people believe in its power for brands to attain previously unexplored levels of reach and influence while engaging with their audience in a totally new and awesome and visceral way. Some people just use it as a glorified RSS feed. And some people are still trying to figure out what “RT” means. Whatever the case, there are plenty of jobs in social media, and they pay! This distinguishes the other kinds of jobs in social media management, wherein these duties are relegated to a lowly intern with nothing better to do. Which is often the case! And not only do not all social media managers know each other—we hear—but they’re also not all interns! Did you know this? Someone didn’t. Which pissed someone else off. Read More


  1. As a professional since 2006, they should learn to keep their feelings to themselves.

  2. AM says:

    It’s kind of a strange comment to put out via the social media channel you manage, and I have to wonder what pushed this person’s button. 

    IMO, what prompts touchiness in people who do this for a living is being in an organization that pawns off social media to interns within an industry that is maturing and fully cognizant that it takes a professional level of skill to successful cultivate and manage engagement. NPR/Fresh Air doesn’t represent that mindset though right? If some Joe Blow on Twitter thought I was intern I wouldn’t get my feathers ruffled by any means–and I wouldn’t use my company’s Twitter feed to blow up about it.