Kathryn Minshew never had much luck with tech incubators. “My first company I applied to a whole bunch and got rejected.” So with her new venture, The Daily Muse, a content and career site for young professional women, Ms. Minshew was planning to skip the applications and focus on bootrapping her firm. “If it wasn’t for Rachel Sklar and her post about getting your name out there, I never would have applied to Y Combinator.” (That Sklar, always changing the ratio and changing minds.)
The Daily Muse decided to apply and prepped with local YC alumni. “There is a very specific culture and interview process at Y Combinator. It’s like a college, you need to know the culture.”
Boom, accepted, which means another thing on their already very full plates. “We just had 100 percent growth month over month in our traffic. We’re trying to hire new staffers. Now add moving to California into the mix,” said Ms. Minshew.
Unlike some teams, which head to Y Combinator with little more than a prototype, the team from Daily Muse is going to work on a very specific detail. “We are building out our job products and that is going to be the focus at YC. What we’ve found among our readers is that traditional job boards are not cutting it for women. We think there is a more holistic approach.”
This Saturday the team will be hosting there first live event to introduce members of their online community to one another. She Makes is a pop up fair to celebrate women who create, being thrown in partnership with Saatchi & Saatchi, 85Broads and News on Women.
“We were thinking it might be fun to get some Task Rabbits to dress up in holiday gear and steer people to the party from the street,” said Ms. Minshew. Hey, it would not be the strangest task going on this week, by a long shot.