The New York Times Paywall Yielded 1,981 New Sunday Home Delivery Subscribers

For the first time in five years, The New York Times saw an increase in home delivery subscribers, according to Audit Bureau of Circulation (ABC) data released today. For the 6 month period ending in September, Sunday home delivery circulation averaged 992,383, an increase of .2 percent over last year. 

The 2,000 or so new subscribers may be attributed to the calculus of the Times paywall, which went up in March of this year. A Sunday-only Times home delivery subscription costs less than a digital subscription, even though it comes bundled unlimited online access.

Or we can just blame it on Page One.

The Times averaged 380,003 digital readers Monday through Friday and 371,933 on Sunday, including Kindle and NOOK.

The total print circulation for Monday through Friday was 770,586, and total Sunday print circulation was 1,273,219. Total average combined circulation was 1,150,589 for Monday-Friday and 1,645,152 for Sunday.