Vanessa Beecroft Plans American Apparel Show for Basel

170311011354 american apparel advertising business gallery 01 Vanessa Beecroft Plans American Apparel Show for BaselPerformance artist Vanessa Beecroft plans to use five American Apparel models for a project at Art Basel Miami, reports writer and curator Corinna Kirsch, who obtained a leaked recruitment e-mail.

The project will apparently be staged at an unnamed masquerade gala and the models will be wearing “skin tone micromesh unitards” from American Apparel, along with “$200,000–$3,000,000 [in] jewelry” from Van Cleef & Arpels.

Too bad our American Apparel unitard modeling days are behind us, or we’d be on-board! All expenses will be paid, plus each model receives $300, Basel passes and a $30 per diem.

“Love or hate Vanessa Beecroft,” Ms. Kirsch writes, “at least she pays her performers more than Marina Abramović.”

Comments

  1. IS THE ADVERSITING WORLD BEING USED AS “HIDDEN MEDIA” TO COMMIT CRIMES?

    American Apparel is infamous for its launching of the popular “new style- new trend” of vulgar inappropriate advertising. Using very young models almost underage, aiming schoolgirls clearly noticed to the selection of the model look alike or actual age. The advert as itself features a young girl between the age of 14-18 posing as a schoolgirl and in a very suggestive position just covering her gentile with a white stripe of the brand’s name. Straight forward, plain rather than an attractive or loving pose. In this particular image, the room has been set, in such way creating a scene of an adult’s place with barely any furniture or decoration remaining a cheap motel or a studio, subconsciously inputting in viewers mind a sex scene “ready to take place”.

    Below a discription of a very popular american apparel advertising image:

    Black and white, daytime, girl in black tights (commonly seen in school uniforms restrictions, e.g.: Catholic schools in England require girls to wear as part of their uniform, black opaque tights similar to the one that the model wears). Image in black and white, monotone, dull as the expression of the girl, black and white less loving environment opposite to what sex should be about. A girl that might have skived her lesson to have sex with someone, not her boyfriend, not same age as her in non-romantic moment as she give the impression that she just pulled down her school socks, a scene depicting something quick not compromised a story of “one night stand”.

    This kind of images was as powerfully as to misleadingly lead a girl as young as the age of 11 to the result above. This image is in very common “American Apparel” set, the king size bed in white bed sheet, adult’s environment, -any posing but not the adequate to sleep. Is all that what the mind behind the idea was trying to achieve? Underage girls willingly sending their “innocent” images to the company? Is the company trying to skip the process of doing it itself? The cost of casting models? Just being interested in what the company aimed it is, meaning interacting with the customers? OR is the mind behind this idea trying to fulfil his own personal purposes? Is it globally preparing girls to repeat, copy and to feel comfortable with certain situations-activities?

    The particular image was also advertised in numerous publications including British Vogue. Large amounts of prints were available to public.

    American Apparel has been subject to several sexual harassments reports, of which three of them were dismissed. Chairman Dov Charney (53% shareholder) earlier this march (2011), faced a $260 million lawsuit for sexual harassment. Irene Morals student part time working in American Apparel Company as a sale assistant age 20 now, was forced to have sex on the day she turned 18 with company’s chairman Dov Charney. According to the lawsuit, Charney have been harassing her since she was just 17. Irene was forced to send him sexually explicit pictures and get involve in “increasingly explicit sexual functions” in order to save her job and be promoted, what is frequently seen by certain people like him. She typically agreed with such an inappropriate action due to unawareness of her age. She was young and wanted a job to earn some pocket money. Her lawyer said that this “experience” caused her psychological damages from which she will never recover.

    Chairman Charney stated that the company is open about its sexual contents because “young people like honesty” in an excuse regardless to what teenagers and young kids should be open to. Twisting the inappropriate sex into something normal, something to be accepted, copied and finally get out of the image and become reality.

    Bibliographies

    http://www.nypost.com/p/news/local/american_apparel_founder_turned_sh6u5Ij8RCqftvW5dsuLsN#ixzz1fc1lTGdZ

    http://blog.firstreference.com/2010/10/25/will-poor-management-decisions-mean-bad-news-for-american-apparel/

    http://whereamiwearing.com/2010/08/20/5-reasons-american-apparel-is-on-path-to-hell/

    http://advertisingcommentary.blog.com/2009/11/23/american-apparel-racy-or-secretly-brilliant/

    http://en.wikipedia.org/wiki/American_Apparel

  2. IS THE ADVERSITING WORLD BEING USED AS “HIDDEN MEDIA” TO COMMIT CRIMES?

    American Apparel is infamous for its launching of the popular “new style- new trend” of vulgar inappropriate advertising. Using very young models almost underage, aiming schoolgirls clearly noticed to the selection of the model look alike or actual age. The advert as itself features a young girl between the age of 14-18 posing as a schoolgirl and in a very suggestive position just covering her gentile with a white stripe of the brand’s name. Straight forward, plain rather than an attractive or loving pose. In this particular image, the room has been set, in such way creating a scene of an adult’s place with barely any furniture or decoration remaining a cheap motel or a studio, subconsciously inputting in viewers mind a sex scene “ready to take place”.

    Below a discription of a very popular american apparel advertising image:

    Black and white, daytime, girl in black tights (commonly seen in school uniforms restrictions, e.g.: Catholic schools in England require girls to wear as part of their uniform, black opaque tights similar to the one that the model wears). Image in black and white, monotone, dull as the expression of the girl, black and white less loving environment opposite to what sex should be about. A girl that might have skived her lesson to have sex with someone, not her boyfriend, not same age as her in non-romantic moment as she give the impression that she just pulled down her school socks, a scene depicting something quick not compromised a story of “one night stand”.

    This kind of images was as powerfully as to misleadingly lead a girl as young as the age of 11 to the result above. This image is in very common “American Apparel” set, the king size bed in white bed sheet, adult’s environment, -any posing but not the adequate to sleep. Is all that what the mind behind the idea was trying to achieve? Underage girls willingly sending their “innocent” images to the company? Is the company trying to skip the process of doing it itself? The cost of casting models? Just being interested in what the company aimed it is, meaning interacting with the customers? OR is the mind behind this idea trying to fulfil his own personal purposes? Is it globally preparing girls to repeat, copy and to feel comfortable with certain situations-activities?

    The particular image was also advertised in numerous publications including British Vogue. Large amounts of prints were available to public.

    American Apparel has been subject to several sexual harassments reports, of which three of them were dismissed. Chairman Dov Charney (53% shareholder) earlier this march (2011), faced a $260 million lawsuit for sexual harassment. Irene Morals student part time working in American Apparel Company as a sale assistant age 20 now, was forced to have sex on the day she turned 18 with company’s chairman Dov Charney. According to the lawsuit, Charney have been harassing her since she was just 17. Irene was forced to send him sexually explicit pictures and get involve in “increasingly explicit sexual functions” in order to save her job and be promoted, what is frequently seen by certain people like him. She typically agreed with such an inappropriate action due to unawareness of her age. She was young and wanted a job to earn some pocket money. Her lawyer said that this “experience” caused her psychological damages from which she will never recover.

    Chairman Charney stated that the company is open about its sexual contents because “young people like honesty” in an excuse regardless to what teenagers and young kids should be open to. Twisting the inappropriate sex into something normal, something to be accepted, copied and finally get out of the image and become reality.

    Bibliographies

    http://www.nypost.com/p/news/local/american_apparel_founder_turned_sh6u5Ij8RCqftvW5dsuLsN#ixzz1fc1lTGdZ

    http://blog.firstreference.com/2010/10/25/will-poor-management-decisions-mean-bad-news-for-american-apparel/

    http://whereamiwearing.com/2010/08/20/5-reasons-american-apparel-is-on-path-to-hell/

    http://advertisingcommentary.blog.com/2009/11/23/american-apparel-racy-or-secretly-brilliant/

    http://en.wikipedia.org/wiki/American_Apparel

  3. Below: Mika Walanhang (Anupama Rai) For American apparel