On first glance, it’s easy to mistake the newly-launched online dating site Blackbook 365 for one of Gilt Groupe’s rapidly multiplying fashion verticals. The site, which was founded by a fashion entrepreneur (who wants to remain anonymous . . . for now) has sections on style, beauty, food & cocktails, and even an “It List” of trendsetters and tastemakers.
But it’s raison d’être can be found under the tabs Men 365 and Women 365.
Just as Gilt Groupe delivers daily deals on a curated selection of luxury goods, Blackbook 365 will feature a daily profile of a good-looking, successful, (ostensibly charming) professional–the aspirational items of the dating world! Sorry, no flash sale on lasting love, though.