<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/css" media="screen" href="http://s2.wp.com/wp-content/themes/vip/newyorkobserver/stylesheets/rss.css"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Observer &#187; Brooklyn Shake Shack Opening Tomorrow—But Will It Really Transform Downtown?</title>
	<atom:link href="http://observer.com/2011/12/brooklyn-shake-shack-opening-tomorrow-but-will-it-really-transform-downtown/feed/" rel="self" type="application/rss+xml" />
	<link>http://observer.com</link>
	<description></description>
	<lastBuildDate>Sun, 19 May 2013 14:00:57 +0000</lastBuildDate>
	<language></language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='observer.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://1.gravatar.com/blavatar/dac0f3722a48a53be75eb06c0c4f5119?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>Observer &#187; Brooklyn Shake Shack Opening Tomorrow—But Will It Really Transform Downtown?</title>
		<link>http://observer.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://observer.com/osd.xml" title="Observer" />
	<atom:link rel='hub' href='http://observer.com/?pushpress=hub'/>
		<item>
				
		<title>Brooklyn Shake Shack Opening Tomorrow—But Will It Really Transform Downtown?</title>

		<comments>http://observer.com/2011/12/brooklyn-shake-shack-opening-tomorrow-but-will-it-really-transform-downtown/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 13:23:02 -0400</pubDate>
					<link>http://observer.com/2011/12/brooklyn-shake-shack-opening-tomorrow-but-will-it-really-transform-downtown/</link>
			<dc:creator>Matt Chaban</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=206908</guid>
		<description><![CDATA[<p><div id="attachment_206918" class="wp-caption alignleft" style="width: 310px"><a rel="attachment wp-att-206918" href="http://www.observer.com/2011/12/brooklyn-shake-shack-opening-tomorrow%e2%80%94but-will-it-really-transform-downtown/201112_shakeshackbk4/"><img class="size-medium wp-image-206918" title="201112_shakeshackbk4" src="http://nyoobserver.files.wordpress.com/2011/12/201112_shakeshackbk4.jpg?w=300&h=225" alt="" width="300" height="225" /></a><p class="wp-caption-text">Shack stacks! (Gothamist)</p></div></p>
<p>Talk about burying the lede under some extra toppings.</p>
<p>In a story about <a href="http://www.nypost.com/p/news/local/brooklyn/klyn_chowing_down_town_MqRAZ8KnMbzbSmGc8ePKCI#ixzz1h09U6E9R">11 new eateries opening in Downtown Brooklyn</a>, the <em>Post</em> let slip that <a href="http://www.google.com/url?q=http://www.observer.com/2010/real-estate/shake-shack-brooklyn-fulton-mall&amp;sa=U&amp;ei=YYDvTpuLKs2HmQXVupCdCg&amp;ved=0CBAQFjAG&amp;client=internal-uds-cse&amp;usg=AFQjCNHgl-Ha5qFj4D6xHp398PZ7fl7pBw">the eagerly awaited Shake Shack</a> will finally be opening its doors on the Fulton mall tomorrow.<!--more--></p>
<blockquote><p>The restaurant will be the seventh New York City location for the high-end burger-and-fries joint from celebrity chef Danny Meyer, famed for its Chicago-style hot dogs and frosty “concrete” shakes.</p>
<p>“It’s an enormous honor for the Shake Shack team to become employers and citizens of this vibrant community,” Meyer told the <em>Post</em>.</p></blockquote>
<p>A Union Square Hospitality spokesperson confirmed to <em>The Observer</em> that the restaurant will be opening tomorrow, bright and early at 11 o'clock, just in time for the lunch-time rush.</p>
<p>If it seems like <a href="http://www.google.com/url?q=http://www.observer.com/2010/real-estate/maybe-you-can-gentrify-fulton-mall-shake-shack-way&amp;sa=U&amp;ei=YYDvTpuLKs2HmQXVupCdCg&amp;ved=0CAoQFjAD&amp;client=internal-uds-cse&amp;usg=AFQjCNE_30M7eF25rDNTFxDKlF5u3cc5vA">the gentrification of the Fulton Mall</a> is finally here, as the arrival of Shake Shack portended, not so fast. <em>The Observer</em> has been <a href="http://www.google.com/url?q=http://www.observer.com/2010/real-estate/fulton-mall-folly&amp;sa=U&amp;ei=YYDvTpuLKs2HmQXVupCdCg&amp;ved=0CAgQFjAC&amp;client=internal-uds-cse&amp;usg=AFQjCNG25KH2tHToG_KlE9q6S49zzyA-tA">suspicious of such pomp in the past</a>, and a run down of the other establishments soon to open seems to confirm our down-market beliefs. Sure, there is a French place with <em>haute</em> cocktails opening in the MetroTech complex, and a new hotel on Duffield Street will house "The Marrow, a new German/Italian restaurant by chef Harold Dieterle of “Top Chef” fame."</p>
<p>With Cesar Ramirez's Michelin-adorned-and-adored spot a few blocks away, this seems like a burgeoning buffet hot-spot. But consider the other eateries about to open:</p>
<ul>
<li>Wingstop</li>
<li>Bergen Bagels</li>
<li>Panera Bread</li>
<li>Five Guys</li>
<li>Sugar and Plumm (it's a candy store)</li>
<li>American BBQ and Beer Company (the work of some Vegas restauranteur)</li>
</ul>
<p>Not exactly Smith Street, is it?</p>
<p><strong><a href="mailto:mchaban@observer.com">mchaban [at] observer.com</a></strong> |<strong> <a href="http://twitter.com/MC_YC">@MC_NYC</a></strong></p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_206918" class="wp-caption alignleft" style="width: 310px"><a rel="attachment wp-att-206918" href="http://www.observer.com/2011/12/brooklyn-shake-shack-opening-tomorrow%e2%80%94but-will-it-really-transform-downtown/201112_shakeshackbk4/"><img class="size-medium wp-image-206918" title="201112_shakeshackbk4" src="http://nyoobserver.files.wordpress.com/2011/12/201112_shakeshackbk4.jpg?w=300&h=225" alt="" width="300" height="225" /></a><p class="wp-caption-text">Shack stacks! (Gothamist)</p></div></p>
<p>Talk about burying the lede under some extra toppings.</p>
<p>In a story about <a href="http://www.nypost.com/p/news/local/brooklyn/klyn_chowing_down_town_MqRAZ8KnMbzbSmGc8ePKCI#ixzz1h09U6E9R">11 new eateries opening in Downtown Brooklyn</a>, the <em>Post</em> let slip that <a href="http://www.google.com/url?q=http://www.observer.com/2010/real-estate/shake-shack-brooklyn-fulton-mall&amp;sa=U&amp;ei=YYDvTpuLKs2HmQXVupCdCg&amp;ved=0CBAQFjAG&amp;client=internal-uds-cse&amp;usg=AFQjCNHgl-Ha5qFj4D6xHp398PZ7fl7pBw">the eagerly awaited Shake Shack</a> will finally be opening its doors on the Fulton mall tomorrow.<!--more--></p>
<blockquote><p>The restaurant will be the seventh New York City location for the high-end burger-and-fries joint from celebrity chef Danny Meyer, famed for its Chicago-style hot dogs and frosty “concrete” shakes.</p>
<p>“It’s an enormous honor for the Shake Shack team to become employers and citizens of this vibrant community,” Meyer told the <em>Post</em>.</p></blockquote>
<p>A Union Square Hospitality spokesperson confirmed to <em>The Observer</em> that the restaurant will be opening tomorrow, bright and early at 11 o'clock, just in time for the lunch-time rush.</p>
<p>If it seems like <a href="http://www.google.com/url?q=http://www.observer.com/2010/real-estate/maybe-you-can-gentrify-fulton-mall-shake-shack-way&amp;sa=U&amp;ei=YYDvTpuLKs2HmQXVupCdCg&amp;ved=0CAoQFjAD&amp;client=internal-uds-cse&amp;usg=AFQjCNE_30M7eF25rDNTFxDKlF5u3cc5vA">the gentrification of the Fulton Mall</a> is finally here, as the arrival of Shake Shack portended, not so fast. <em>The Observer</em> has been <a href="http://www.google.com/url?q=http://www.observer.com/2010/real-estate/fulton-mall-folly&amp;sa=U&amp;ei=YYDvTpuLKs2HmQXVupCdCg&amp;ved=0CAgQFjAC&amp;client=internal-uds-cse&amp;usg=AFQjCNG25KH2tHToG_KlE9q6S49zzyA-tA">suspicious of such pomp in the past</a>, and a run down of the other establishments soon to open seems to confirm our down-market beliefs. Sure, there is a French place with <em>haute</em> cocktails opening in the MetroTech complex, and a new hotel on Duffield Street will house "The Marrow, a new German/Italian restaurant by chef Harold Dieterle of “Top Chef” fame."</p>
<p>With Cesar Ramirez's Michelin-adorned-and-adored spot a few blocks away, this seems like a burgeoning buffet hot-spot. But consider the other eateries about to open:</p>
<ul>
<li>Wingstop</li>
<li>Bergen Bagels</li>
<li>Panera Bread</li>
<li>Five Guys</li>
<li>Sugar and Plumm (it's a candy store)</li>
<li>American BBQ and Beer Company (the work of some Vegas restauranteur)</li>
</ul>
<p>Not exactly Smith Street, is it?</p>
<p><strong><a href="mailto:mchaban@observer.com">mchaban [at] observer.com</a></strong> |<strong> <a href="http://twitter.com/MC_YC">@MC_NYC</a></strong></p>
]]></content:encoded>
		<wfw:commentRss>http://observer.com/2011/12/brooklyn-shake-shack-opening-tomorrow-but-will-it-really-transform-downtown/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/becf95fa833b8aeb13f7720732bd6dc6?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jhanasobserver</media:title>
		</media:content>

		<media:content url="http://nyoobserver.files.wordpress.com/2011/12/201112_shakeshackbk4.jpg?w=300&#38;h=225" medium="image">
			<media:title type="html">201112_shakeshackbk4</media:title>
		</media:content>
	</item>
	</channel>
</rss>
