Lean Back, Way Back. News.me’s Jake Levine Talks Tablets and Consumption

In a certain way, the web is a terrible medium for trying to read articles. Your browser is full of distractions like Twitter and email that need constant attention. Which might be why users of News.me, the betaworks service created in conjunction with the New York Times, read an average of six times more articles on their tablets than they do when browsing News.me via the web.

“The experience on the tablet is more immersive, more contextual,” said Jake Levine, general manager at News.me. “When the iPad first came out everyone was complaining about how you couldn’t multitask, but I think more and more publishers and app creators are coming to see this as an advantage.”  Read More