Leo Newball has held the title of mayor (on Foursquare) of Soho’s cozy coworking cave New Work City. Who is Leo? his website asks. A web developer who is into design and data, his website answers. And Foursquare, apparently. But Mr. Newball is tired of going unchallenged.
“Beginning December 1st, 2011 I will not Foursquare Check-in to New Work City, until January 2nd, 2012,” he writes on the NWC blog. “On that date, at 12:12pm, whomever is the current mayor of New Work City on Foursquare will be crowned the winner and enjoy a month of the lavish Foursquare Mayor life.” The race is on!