Facial recognition technology is getting scary. First Facebook creates a database matching faces to names; now Kraft and Intel have teamed up to deny Jello to children.
The iSample, an experimental vending machine installed at the South Street Seaport as well as somewhere in Chicago, is dispensing samples of Jello’s new Temptations concoction using facial recognition and mobile technology to ensure samples are only dispensed to adults, and only once per person.
We’ll let you read the details of this futuristic madness over at the BBC. One interesting tidbit: iSample is a pivot. Kraft and Intel started out intending to build a vending machine that could suggest recipes in grocery stores to customers as they shopped, using factors like age, day of week and time of day. That model, called “What’s for Dinner?” turned out to be logistically complicated: the machine was too large, and each transaction took three minutes—too long, the companies decided. The iSample reportedly dispenses samples in less than two minutes.
And your moment of zen: