The Doctrinaire Dude

Thanks to Mad Men, menswear bloggers and macho mixologists, it’s now socially acceptable for men to spout pedantic opinions about American heritage brands and rare bitters like they once did sports stats. Tell the bespoke bro in your life that you will no longer abide that tedious talk by gifting accordingly. Commonness is his kryptonite, so go with bottle of Johnnie Walker (nothing nicer than Red Label) or a Gap merino v-neck ($34, Include the gift receipt to extend his torment beyond Christmas.