Alloy, Teen Fiction Factory, Morphing Into ‘Next Generation Media’ Factory

Alloy, the creator of Gossip Girl, Vampire Diaries and Sisterhood of the Traveling Pants, among others, has honed its formula for churning out youth bestsellers and accompanying spin-offs to perfection. Alloy Digital, a division of Alloy Media + Marketing (NASDAQ: ALOY), says it reaches more than 60 million youngsters a month through its network of websites including the websites for the aforementioned series, new-fangled products like this confusing Facebook app, and

Tween and teen-oriented page turners were Alloy’s bread and butter, but the company has lost its faith in books; instead turning to the web and television for eyeballs and mindshare.

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