Discounts Galore! Century 21 May Bring Bargains to Fulton Mall

city point facade shiny january 2012 Discounts Galore! Century 21 May Bring Bargains to Fulton Mall

Shiny new sales. (Brownstoner)

If the Fulton Mall is being transformed, it is only so much. The strip is being glammed up, stocked with major national retailers, at the cost of the mom and pops who have called the mall home for decades.

Still, things are not changing so much. As previously, pretentiously noted, Smith Street it ain’t, nor is it going to be. This is still a discount strip. From H&M to Target, the Gap to the almost-Filene’s, the newcomers have been far from high end—not counting the hamburgers. For further proof of the trend toward the same, welcome Century 21 to the neighborhood.

According to the Post, the discount dandies are poised to sign a 100,000-square-foot lease for the upper floors of the soon-to-open City Point mall under construction on the old Albee Square Mall site. That’s twice the size of the on-target Target, which is technically not official but that everyone has been talking about for years.

The move makes sense, this being the third busiest retail strip in the city, better than Madison Avenue or the company’s downtown location. The company has been expanding at a healthy clip, almost doubling its downtown store and opening another near Lincoln Center last year. There is one in Brooklyn already, out in Bay Ridge.

Now all the mall needs is an Apple Store.

mchaban [at] observer.com | @MC_NYC