Guys, tech companies are fighting over which pop stars will play their corporate events, and the Wall Street Journal is ON IT. Sting? Metallica? Xtina Aguilera? The Shins? All have played at corporate events that typically include contracts where the star must spend 20 minutes schmoozing, and it’d be good if you could throw in a “rah-rah” about the brand as well. “In 2010, Oracle hired hip-hop’s Black Eyed Peas; one older Oracle salesman, asked the following year, recalled their name as ‘something with food,'” the story says.
The starpower of the performer is a sign of the company’s health, reports the nation’s business newspaper. We want to know who Google gets!
Tech companies’ taste in rockstars, apparently:
Oracle – Billy Joel, Black Eyed Peas, Elton John, Sting
Ebay – The Shins
SAP AG – Bon Jovi, Eric Clapton, Sting, Tom Petty
Microsoft – Christina Aguilera, Dave Matthews, Modest Mouse
Box Inc. – Third Eye Blind
And your moment of Zen: Christina Aguilera at a Microsoft party.