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	<title>Observer &#187; No Joke: Funny or Die Presents the Academy Awards (Video)</title>
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		<title>Observer &#187; No Joke: Funny or Die Presents the Academy Awards (Video)</title>
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		<title>No Joke: Funny or Die Presents the Academy Awards (Video)</title>

		<comments>http://observer.com/2012/01/no-joke-funny-or-die-presents-the-academy-awards-video/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 13:27:56 -0400</pubDate>
					<link>http://observer.com/2012/01/no-joke-funny-or-die-presents-the-academy-awards-video/</link>
			<dc:creator>Drew Grant</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=210080</guid>
		<description><![CDATA[<p><div id="attachment_210087" class="wp-caption alignleft" style="width: 410px"><a rel="attachment wp-att-210087" href="http://www.observer.com/2012/01/no-joke-funny-or-die-presents-the-academy-awards-video/billycrystal/"><img class="size-medium wp-image-210087" title="billycrystal" src="http://nyoobserver.files.wordpress.com/2012/01/billycrystal.jpg?w=400&h=239" alt="" width="400" height="239" /></a><p class="wp-caption-text">Keep it classy, Oscars </p></div></p>
<p>It's been a rocky year for the American Academy of Motion Picture Arts and Sciences. Not only did <a href="http://news.yahoo.com/brett-ratner-resigns-academy-awards-producer-002944469.html"><strong>Brett Ratner</strong> resign from producing the show</a>, but <a href="http://thecelebritycafe.com/feature/oscar-ballots-cause-confusion-12-31-2011">the ballots were so confusing</a>! Plus, no more appealing to the youngsters with hotties <strong>James Franco</strong> and <strong>Anne Hathaway</strong>; this year the Academy is going with their old hosting standby, <strong>Billy Crystal</strong>. (That's after Eddie Murphy and a bunch of others turned down the duty.)</p>
<p>So how will the awards show get that critical 18-35 demo to tune in? By <a href="http://www.slashfilm.com/academy-awards-trailer/">marketing "funny" commercials</a> for the most venerable and respected film event of the year, obviously. And having said commercials directed by a viral comedy site. Your parents are not going to understand this Oscar commercial (or why there is a commercial for the Oscars this year), so get ready to explain the Internet to them again.<br />
<!--more--><br />
<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/sXGI9suAyBI?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /></object>Let's just have <strong>Will Ferrell</strong> and <strong>Adam McKay</strong>'s website producer the Academy Awards next year. And just livestream it on Hulu. Maybe Justin Bieber could host? Just spit-balling here.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_210087" class="wp-caption alignleft" style="width: 410px"><a rel="attachment wp-att-210087" href="http://www.observer.com/2012/01/no-joke-funny-or-die-presents-the-academy-awards-video/billycrystal/"><img class="size-medium wp-image-210087" title="billycrystal" src="http://nyoobserver.files.wordpress.com/2012/01/billycrystal.jpg?w=400&h=239" alt="" width="400" height="239" /></a><p class="wp-caption-text">Keep it classy, Oscars </p></div></p>
<p>It's been a rocky year for the American Academy of Motion Picture Arts and Sciences. Not only did <a href="http://news.yahoo.com/brett-ratner-resigns-academy-awards-producer-002944469.html"><strong>Brett Ratner</strong> resign from producing the show</a>, but <a href="http://thecelebritycafe.com/feature/oscar-ballots-cause-confusion-12-31-2011">the ballots were so confusing</a>! Plus, no more appealing to the youngsters with hotties <strong>James Franco</strong> and <strong>Anne Hathaway</strong>; this year the Academy is going with their old hosting standby, <strong>Billy Crystal</strong>. (That's after Eddie Murphy and a bunch of others turned down the duty.)</p>
<p>So how will the awards show get that critical 18-35 demo to tune in? By <a href="http://www.slashfilm.com/academy-awards-trailer/">marketing "funny" commercials</a> for the most venerable and respected film event of the year, obviously. And having said commercials directed by a viral comedy site. Your parents are not going to understand this Oscar commercial (or why there is a commercial for the Oscars this year), so get ready to explain the Internet to them again.<br />
<!--more--><br />
<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/sXGI9suAyBI?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /></object>Let's just have <strong>Will Ferrell</strong> and <strong>Adam McKay</strong>'s website producer the Academy Awards next year. And just livestream it on Hulu. Maybe Justin Bieber could host? Just spit-balling here.</p>
]]></content:encoded>
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