NY Waterway, the private ferry operator that runs the East River Ferry as well as routes along the Hudson, just announced an exhaustively featured-out mobile app (they sent us no fewer than 24 screen shots). Available for iPhone and Android, the app sounds pretty nifty: customers can buy tickets with the app, flash the screen to a deckhand to get on the ferry, and even store monthly passes.
NY Waterway is already talking about creative routes to monetization. The system also collects ridership information in real time and in the future “will provide unique advertising to customers based on where they are embarking or disembarking.” (Getting off in Williamsburg? Check out Brooklyn Flea!)
The press release also says the app features:
– Real time advisories for service changes and emergencies
– Easy access to ferry schedules
– Route maps for ferries on both the Hudson River and East River
– GPS bus locator to track status of connecting buses
– Easy access to the NY Waterway and East River Ferry Facebook, Twitter, YouTube, foursquare and Flickr pages
Are apps the new competitive front in the transportation industry? NY Waterway hopes to compete with New York City’s less scenic transit options. The company refers to itself as a “commuter ferry service” and says it carries 35,000 passenger trips per day on 33 boats serving 21 routes between New Jersey and Manhattan.