C. Wonder Deal Inked at Time Warner Center

C. Wonder, the preppy apparel and accessories retailer launched last year by designer Tory Burch’s ex husband, Christopher Burch, has signed on for a space at Time Warner Center, according to sources familiar with the deal.

The store, which opened another Manhattan store last October in Soho, will take about half of the roughly 15,000 square feet formerly occupied by the now-defunct bookstore chain Borders on the retail complex’s second floor.

time warner center 2 C. Wonder Deal Inked at Time Warner Center

Time Warner Center. (Courtesy Property Shark)

In a review of C. Wonder’s Soho location in recent months, The New York Times opined whether the company’s line of clothing and home decor items was an homage to Ms. Burch’s aesthetic or an attempt to steal her lunch. Like Ms. Burch, the company’s style exudes the uppercrust but is priced for the masses. Even C. Wonder’s logo bears a slight resemblance to Ms. Burch’s iconic medallion, which adorns ballet flats the world over.

Mr. and Ms. Burch divorced in 2006. Before Mr. Burch, Tory, whose good looks and blond hair also made her a popular face among high society in the city, was married to the real estate investor Billy Macklowe.

A spokeswoman for C. Wonder wouldn’t comment on the deal at Time Warner.

H&M is rumored to be in talks for the other half of the Borders space. A spokeswoman at the company wouldn’t comment.

“We’re doing very well here with ten stores from Soho to Harlem,” said the H&M spokeswoman, Nicole Christie. “We plan to continue our expansion. We are planning to open more stores for this year, and that’s not a secret.”

Borders declared bankruptcy last year, leaving vacant several large stores in Manhattan, many of which were quickly filled. As The Commercial Observer exclusively reported last year, the drug store chain Walgreens took a 20,000-square-foot space that the book store formerly occupied at 100 Broadway.

Dgeiger@observer.com