Following breakout superstar Jeremy Lin’s less-than-stellar night on the court during the Knicks’ Friday night loss to the Hornets someone at ESPN made a racially-charged gaffe in a headline: “Chink In The Armor.” The title was published on ESPN’s mobile site and online for less than 40 minutes, but that was 40 minutes too long; reaction was so intense ESPN issued an apology this morning:
Last night, ESPN.com’s mobile web site posted an offensive headline referencing Jeremy Lin at 2:30 am ET. The headline was removed at 3:05 am ET. We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again. We regret and apologize for this mistake.
Unfortunately, ESPN may have more apologies to make–Guyism tracked down video of ESPN anchor Max Bretos using the phrase Wednesday night.
UPDATE: ESPN has amended its apology to include the use of the offending phrase in the video above, adding, “Wednesday night on ESPNEWS, an anchor used an inappropriate word in asking a question about Jeremy Lin. ESPN apologizes for the incident, and is taking steps to avoid this in the future.”
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