Icelandic artist Olafur Eliasson, who is known for his technologically sophisticated sculptures, just started a green business with the adorable name Little Sun. (Sounds like something Murakami would come up with.) Thanks to Hyperallergic for bringing us the story from Davos, Switzerland.
Here’s Michelle Vaughan explaining Little Sun’s plans, which are being developed in conjunction with Frederik Ottesen:
“His first product is a solar light designed as a yellow circle which can hang or be placed anywhere. This will bring inexpensive light to millions of people so they can lead more productive lives. On his drawing table are a few more solar products; a larger light, a cell phone charger, small battery and a radio. They are created with his own sense of art and design, but will be massively produced and cost a fraction of similar devices so they can be widely distributed.”
The little sun, as you can see in the photo above, is just about as adorable as the company’s name.