“Who are all these people?” We whispered to the woman sitting next to me as we scanned the front row in the giant Eyebeam studio on the West Side Highway. We were waiting for the Doo.Ri show to begin.
“They’re bloggers, mostly,” whispered our seatmate, Kristin Booker, who was herself a blogger for Fashion Style Beauty. She pointed out that most of the editors of the fashion magazines were placed far away from each other in different sections of the front, “to promote competition.”
Meanwhile, photographers snapped pictures of smiling young people with blue hair who we didn’t recognize, or teenage women who looked like they hadn’t showered in a week. These were the new Fashion Week celebrities.
“This street style blogger thing is almost at its crescendo,” Ms. Booker told us. “It’ll reach a tipping point when you see a blogger on the front page of a magazine.” We told her that The New York Observer had in fact, put BryanBoy on the cover of this week’s issue.
“No, I mean like Lucky, or a huge magazine,” she replied. “Actually, it will probably be Lucky.” We agreed, especially since Lucky’s editor Brandon Holley had been introduced to none other than BryanBoy yesterday.
(Note: These photos are not from the show itself. But imagine they are!)