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	<title>Observer &#187; Overheard in the Front Row of Doo.Ri: Bloggers Reign</title>
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		<title>Observer &#187; Overheard in the Front Row of Doo.Ri: Bloggers Reign</title>
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		<title>Overheard in the Front Row of Doo.Ri: Bloggers Reign</title>

		<comments>http://observer.com/2012/02/overheard-in-the-front-row-of-doo-ri-bloggers-reign/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 19:03:18 -0400</pubDate>
					<link>http://observer.com/2012/02/overheard-in-the-front-row-of-doo-ri-bloggers-reign/</link>
			<dc:creator>Drew Grant</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=220041</guid>
		<description><![CDATA[<p><div id="attachment_220073" class="wp-caption alignleft" style="width: 340px"><a rel="attachment wp-att-220073" href="http://www.observer.com/2012/02/overheard-in-the-front-row-of-doo-ri-bloggers-reign/doo-ri-runway-fall-2012-mercedes-benz-fashion-week/"><img class="size-medium wp-image-220073" title="Doo.Ri - Runway - Fall 2012 Mercedes-Benz Fashion Week" src="http://nyoobserver.files.wordpress.com/2012/02/138686922.jpg?w=400&h=266" alt="" width="330" height="219" /></a><p class="wp-caption-text">Doo.Ri&#039;s Fashion Week show (Getty Images)</p></div></p>
<p>"Who are all these people?" We whispered to the woman sitting next to me as we scanned the front row in the giant Eyebeam studio on the West Side Highway. We were waiting for the Doo.Ri show to begin.<br />
"They're bloggers, mostly," whispered our seatmate, <strong>Kristin Booker</strong>, who was herself a blogger for <a href="http://www.fashionstylebeauty.com/">Fashion Style Beauty</a>. She pointed out that most of the editors of the fashion magazines were placed far away from each other in different sections of the front, "to promote competition."</p>
<p>Meanwhile, photographers snapped pictures of smiling young people with blue hair who we didn't recognize, or teenage women who looked like they hadn't showered in a week. These were the new Fashion Week celebrities.<br />
<!--more-->"This street style blogger thing is almost at its crescendo," Ms. Booker told us. "It'll reach a tipping point when you see a blogger on the front page of a magazine." We told her that  <em>The New York Observer</em> had in fact, <a href="http://www.observer.com/2012/02/bryanboy-new-york-fashion-week-anna-wintour-karl-lagerfeld-marc-jacobs/">put <strong>BryanBoy </strong>on the cover of this week's issue</a>.</p>
<p>&nbsp;</p>
<p>"No, I mean like <em>Lucky</em>, or a huge magazine," she replied. "Actually, it will probably be <em>Lucky</em>." We agreed, especially since Lucky's editor <strong>Brandon Holley</strong> <a href="http://www.observer.com/2012/02/fashion-week-in-the-amex-skybox-part-one-the-view-from-up-top/">had been introduced to none other than BryanBoy yesterday</a>.</p>
<p><em>(Note: These photos are not from the show itself. But imagine they are!)</em></p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_220073" class="wp-caption alignleft" style="width: 340px"><a rel="attachment wp-att-220073" href="http://www.observer.com/2012/02/overheard-in-the-front-row-of-doo-ri-bloggers-reign/doo-ri-runway-fall-2012-mercedes-benz-fashion-week/"><img class="size-medium wp-image-220073" title="Doo.Ri - Runway - Fall 2012 Mercedes-Benz Fashion Week" src="http://nyoobserver.files.wordpress.com/2012/02/138686922.jpg?w=400&h=266" alt="" width="330" height="219" /></a><p class="wp-caption-text">Doo.Ri&#039;s Fashion Week show (Getty Images)</p></div></p>
<p>"Who are all these people?" We whispered to the woman sitting next to me as we scanned the front row in the giant Eyebeam studio on the West Side Highway. We were waiting for the Doo.Ri show to begin.<br />
"They're bloggers, mostly," whispered our seatmate, <strong>Kristin Booker</strong>, who was herself a blogger for <a href="http://www.fashionstylebeauty.com/">Fashion Style Beauty</a>. She pointed out that most of the editors of the fashion magazines were placed far away from each other in different sections of the front, "to promote competition."</p>
<p>Meanwhile, photographers snapped pictures of smiling young people with blue hair who we didn't recognize, or teenage women who looked like they hadn't showered in a week. These were the new Fashion Week celebrities.<br />
<!--more-->"This street style blogger thing is almost at its crescendo," Ms. Booker told us. "It'll reach a tipping point when you see a blogger on the front page of a magazine." We told her that  <em>The New York Observer</em> had in fact, <a href="http://www.observer.com/2012/02/bryanboy-new-york-fashion-week-anna-wintour-karl-lagerfeld-marc-jacobs/">put <strong>BryanBoy </strong>on the cover of this week's issue</a>.</p>
<p>&nbsp;</p>
<p>"No, I mean like <em>Lucky</em>, or a huge magazine," she replied. "Actually, it will probably be <em>Lucky</em>." We agreed, especially since Lucky's editor <strong>Brandon Holley</strong> <a href="http://www.observer.com/2012/02/fashion-week-in-the-amex-skybox-part-one-the-view-from-up-top/">had been introduced to none other than BryanBoy yesterday</a>.</p>
<p><em>(Note: These photos are not from the show itself. But imagine they are!)</em></p>
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			<media:title type="html">Doo.Ri - Runway - Fall 2012 Mercedes-Benz Fashion Week</media:title>
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			<media:title type="html">Doo.Ri - Runway - Fall 2012 Mercedes-Benz Fashion Week</media:title>
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