Milk Inc., Digg founder Kevin Rose’s new app shop, announced today that it was shutting down its first app project, Oink. The iPhone app was meant as a servicey rating tool, where users could highlight and rate specific aspects of a restaurant or bar, like meals or drinks. It saw fast growth upon release in November 2011, but apparently very little after the initial excitement died down.
Since resigning from the flailing Digg in March 2011, Mr. Rose has not had much luck with other ventures. His 2007 microblogging startup Pownce was acquired then immediately shut down by Six Apart. Oink is the only app Milk Inc. has yet to produce, though the company claims to adhere to the “rapid build and test” startup ideology. “Oink was our first test and, in preparing to move onto the next project, we’ve decided to shut it down to help focus our efforts,” reads the statement on Oink.
Mr. Rose has not publicly addressed the shutdown on his Twitter page. We hope that doesn’t mean he’s crying over spilt milk.