Adam Ludwin, a two-time entrepreneur and now a principal at RRE Ventures, is a fame monster, in that he’s looking for Lady Gaga-level fame. But he wants to share it with you, too. The affable Mr. Ludwin, along with Big Human developers Rus Yusupov and Dominik Hofmann, created a Twitter-based fame game that we predict will soon have all your followers spamming your timeline for invites.
Fame, the game, is brilliant in its simplicity. The goal is to make everyone as Twitter famous as Lady Gaga, for a day. This is accomplished via a mass follower agreement: sign up to play, and you’re entered into a lottery that selects a new winner every day. On the day you win, everyone else playing will automatically follow you for 24 hours. Right now that’s a 976-follower boost and a chance to convince everyone to keep you. Long Island Radio deejay Astra, today’s winner, saw her follower count go from 5,000 to 5,172.
The scheme reminds us of the spamsters who would create follower rings in earlier days of Twitter. You’d join the group, which sometimes cost a fee, and you’d automatically be followed by everyone else for instant social juice.
The app was Mr. Ludwin’s idea. He coded in high school and college, but turned over the development to Big Human because “I’m way too rusty now to build something fast or scalable enough, plus I have a day job.”
Fame took a month to build, Mr. Ludwin said, and launched at noon today. Between a Business Insider pickup and a viral marketing twist, we suspect it will soon have many more players. You can tweet a link and get ten entries for the lottery and five entries for every person who tweets your link—who could resist?
Now that the former entrepreneur has had a taste of viral growth, we’re wondering how long it’ll be before Mr. Ludwin is seduced by the allure of Startupland. “I enjoy helping others start companies more than anything else,” he wrote in an email. And what will he do if he wins? “Plug my favorite companies of course!”